Associate Audience Analyst

This role focuses on delivering high-quality audience analyses to support new business appraisals. You will gain an understanding of the business and goals to identify the target audience including behavior, preferences, and trends. These insights will be used to inform planning, targeting, and creative strategies for campaigns. You play a critical role in the Power Digital new business process and will work collaboratively across multiple teams. Success is measured by meeting deadlines, delivering analysis with minimal revisions, effective task management in Asana, and contributing to a collaborative, innovative work environment.

Responsibilities

Own New Business Audience Analyses - Manage all new business appraisal audience analysis requirements; Ensure timely and accurate delivery to support the revenue division; Support Existing Client Needs - help the team complete audience analyses for existing clients (based on new business appraisal demand); Support Tool Integration - Help research, onboard, and optimize new tools and technologies to enhance the audience development process and improve efficiency; Support Output Enhancement - Help refine and improve the new business audience analysis process(es) and template(s) to increase efficiencies; Contribute to a collaborative environment by actively participating in team projects, sharing ideas, and providing constructive feedback; Demonstrate a willingness to learn, stay informed about industry trends, and proactively develop new skills; Prioritize tasks, manage multiple assignments, and meet deadlines in a fast-paced environment; Ownership of tasks, identify challenges, and suggest solutions to improve processes or outcomes; Employ AI technologies to enhance and optimize business processes; Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

Proficiency in spoken and written English at an advanced level; Experience working with large datasets to analyze audience behavior, preferences, and trends, and leveraging these insights to guide planning, targeting, and creative strategies for advertising campaigns; Foundational understanding of media fundamentals: funnel/campaign structures, tracking, optimization approaches, and channels; Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills; Ability to manage multiple projects simultaneously, collaborate across different teams, and function in a fast-paced environment; Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual

Nice to have

Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore

Benefits

Base salary + commission opportunities; Medical Bonus; 15 paid vacation days (PTO) per year; Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors; Fully flex work environment: full-remote, in-office, or hybrid; A one-time 320.000 COP Work From Home (WFH) stipend automatically added to your first paycheck; Employee Assistance Program (EAP); 17 observed Colombian national holidays + 2 mental health recharge days per year; Legal benefits like Prima, Cesantias; Paid Social Security; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiatives