Associate Business Director - Content

Responsibilities

Developing and executing integrated content strategies aligned with client business and marketing objectives; Leading content planning across digital, social, branded, and campaign platforms; Building strong relationships with clients and positioning the agency as a trusted strategic content partner; Collaborating with creative, media, strategy, and production teams to ensure seamless execution of campaigns; Managing content calendars, workflows, approvals, and timely delivery of projects; Identifying audience insights, market trends, and emerging opportunities to enhance content performance; Ensuring all content aligns with brand guidelines, tone of voice, and campaign objectives; Monitoring and evaluating campaign performance metrics and recommending optimization opportunities; Supporting revenue growth through innovative content opportunities and integrated campaign solutions; Leading presentations, campaign reviews, and strategic discussions with clients and stakeholders; Managing multiple projects simultaneously while ensuring quality and operational efficiency; Supporting leadership in driving team collaboration, capability building, and creative excellence; Working closely with influencers, publishers, creators, and external partners where required; Ensuring alignment between content strategy, media strategy, and overall business goals

Requirements

Strong storytelling and content strategy capabilities with the ability to create compelling brand narratives; Excellent project management and organizational skills; Strong understanding of digital platforms, social media trends, and audience engagement strategies; Ability to work in a fast-paced environment and manage multiple priorities under tight deadlines; Excellent interpersonal and stakeholder management skills; Strong presentation and communication skills — both written and verbal; A collaborative mindset with the ability to lead cross-functional teams effectively; Analytical thinking with the ability to translate data and insights into actionable content strategies; 7–9 years of experience in Content Strategy, Digital Marketing, Social Media, or related fields; Proven experience managing content campaigns and leading client relationships; Experience working with integrated marketing teams and digital platforms; Bachelor’s or Master’s degree in Marketing, Media Sciences, Communications, or a related field from a reputable institution

Benefits

Competitive medical, vision, and dental insurance; Significant paid time off; Employee wellbeing facilities; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups; In-office events