Associate Director, Client Strategy

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. The Associate Director of Client Strategy will play a pivotal role in crafting outcome-driven strategies and industry best practices for our customers and prospective customers seeking to use Later, enabling the company to unlock revenue impact from those accounts. This individual will collaborate closely with the strategy, sales, account management, services, marketing, and product teams to maximize the outcomes accounts can achieve with their strategy. The primary measure of success for the role will be direct and indirect revenue impact driven by accounts that receive strategy support.

Responsibilities

Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI when using Later for influencer marketing and social media marketing; Collaborate with Sales to create compelling new business proposals that include thoughtful research, insights, creative campaign concepts, curated creator examples, and outcome expectations; Collaborate with Account Management and services to prepare Strategic Business Reviews (SBRs) for Accounts paying Later $50,000 or more per year; Build and maintain best practices for doing influencer marketing and social media marketing for a variety of dimensions, including but not limited to industry vertical, social platform type, and marketing objective; Build and maintain industry performance benchmarks (e.g. CPE, CPM, Engagement Rate, etc) by industry vertical and social platform type, and use when crafting strategies, proposals and SBRs; Effectively collaborate with internal teams, including the strategy, sales, account management, services, marketing, and product teams, to ensure alignment on account strategies, best practices, and benchmarks; Stay abreast of industry trends, best practices, and emerging technologies to enhance skills and expertise continuously

Requirements

Bachelor's degree in Business Administration, Marketing, or related field; Expert-level working knowledge of the Influencer Marketing and Social Media Marketing landscape with 5+ years of experience required; Passion for the creator economy and connecting marketers and creators; Proven track record of success in influencer strategy creation and delivery for enterprise-grade B2C consumer brands; Excellent project management and cross-functional coordination skills; Excellent customer-facing communication, presentation, and storytelling skills; Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams; Strategic and creative thinker with a customer-centric mindset and a results-oriented approach; Proficiency in CRM software (e.g., Salesforce) and collaboration software (GSuite, Slack, Zoom) is required; Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing software is required

Nice to have

Proficiency in paid social advertising is a plus

Benefits

All permanent team members are eligible to participate in various benefits plans as part of their overall compensation package