Associate Director, Paid Search

Detail-oriented, hands-on Associate Director, Paid Search to help drive the execution and performance of paid search campaigns across our portfolio of pharmaceutical clients. In this role, you will take ownership of day-to-day campaign management, optimization, and reporting, while leading a small team and collaborating with internal teams to ensure flawless delivery. This role is ideal for someone who is passionate about search marketing, thrives in the weeds of platform execution, and wants to make a tangible impact on strategy & performance. This is a hybrid role, based in any of our US offices—including Boston, Chicago, Carmel, or Lambertville—or remotely within the US, depending on team and business needs.

Responsibilities

Lead a team of Managers that own day-to-day management of paid search campaigns across Google Ads & Microsoft Ads; Build and refine keyword strategies, ad copy, bidding approaches, and audience targeting to meet performance goals; Help monitor budget pacing and performance across accounts to ensure efficient spend and delivery; Analyze campaign data regularly to identify optimization opportunities, address underperformance, and implement tactical improvements; Collaborate with cross-functional teams (media, analytics, client services) to ensure seamless campaign planning and execution; Support the creation of test-and-learn strategies to improve performance and unlock new insights; Assist with client deliverables, including performance reporting, POVs on platform updates, and tactical recommendations; Stay current with SEM trends, platform features, and industry best practices

Requirements

6+ years experience in search engine marketing (SEM), including hands-on experience with Google Ads, Microsoft Ads, and associated tools (e.g., SA360, Google Ads Editor); 2+ years of people management experience; Pharmaceutical Industry experience is Required; Deep understanding of SEM tactics, campaign structure, keyword research, bid strategies, audience segmentation, and testing frameworks; Demonstrated ability to lead teams, foster collaboration, and build scalable processes; Advanced proficiency with Excel, PowerPoint, and Google Suite; Strong analytical mindset and creative problem-solving skills; Desire to continually learn, improve, and grow within the media buying industry; Ability to self-manage under deadlines; Demonstrates professional verbal and written communication skills; Company values resonate with how you work and lead; Real Chemistry Can mindset; Adaptable, resilient, and comfortable adjusting scope, responsibilities, and priorities; Proactive, driven, and resourceful; Energized by innovation and the transformative potential of AI

Nice to have

Bachelor's Degree preferred

Benefits

Comprehensive benefits package; Free snacks in offices; Generous holiday and paid time off; Options for private medical, dental, and vision plans; Support in saving for the future; Mental wellness coaching and support; Access to more than 13,000 online classes with LinkedIn Learning