Associate Director, Paid Social

Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. We are looking for a paid social specialist to continue their career as Account Director. This person will assume day-to-day responsibility for the paid social output of a busy client account (or accounts) and will also help oversee a team of more junior staff responsible for the everyday running of the account. This person will also be required to develop strong relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social. As such the ideal candidate is someone with extensive knowledge of paid advertising across all of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc).

Responsibilities

Assume day-to-day responsibility for the paid social output of a busy client account (or accounts); Help oversee a team of more junior staff responsible for the everyday running of the account; Develop strong relationships with clients, suppliers, and other stakeholders, becoming a trusted voice for all things paid social; Work closely with other media specialists to oversee delivery of an integrated plan; Take the lead in using digital/social to link other media channels and understanding how other media plans fit in the system; Deliver exceptional and exciting social work as well as the output of a manager and a team of planners and execs

Requirements

Extensive experience setting up and optimising paid social campaigns across a number of key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc); Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives; Experience compiling detailed and insightful end of campaign reports & presentations; Experience managing a team to jointly compile regular client presentations (QBRs, annual reviews etc); A clear track record of working with clients and external stakeholders; Comfortable presenting to clients and leading calls as required; Experience line managing others, helping ensure day-to-day workloads are effectively managed; Experience training and mentoring junior staff across paid social; Ability to communicate effectively with people from all diverse backgrounds, cultures, countries; Teamwork, collaborative, friendly, and with a can-do attitude; Excellent knowledge of the UK Social media landscape; Well-versed in planning and activating across digital media, both DR and Brand; Strong communication and project management skills; Ability to engage with stakeholders effectively; Embrace WPP & WPP Media’s shared core values

Nice to have

Training certifications in any of the key platforms (e.g. Meta Blueprint); Experience managing a team of social specialists, preferably in an agency environment

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Inclusive culture with employee resource groups and frequent in-office events; Hybrid approach with teams in the office around four days a week