Associate Director, Paid Social (Remote Canada)

Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

Are you a true marketing nerd with a passion for social media advertising and people management? Do you love building new things and motivating your team to win? Then you may be the Associate Director of our dreams!

The Associate Director of Paid Social sits on the fast-growing Communications team. Our social media team is on the cutting edge of media marketing for enterprise B2B clients. We’re a hub of innovative strategies, helping clients leverage the full power of LinkedIn, Meta, YouTube, Reddit and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

Responsibilities

Lead a pod of up to 8 Social Media Strategists; Set the tone for excellence across your team and clients; Set goals for each client engagement in the pod; Ensure every client follows best practices and unique methodology for Social Advertising; Understand approval moments and support strategists in earning a yes; Ensure roadblocks are part of every 1x1 conversation with strategists and establish action plans; Build structure, create cadence, support proactively, and empower your team with clear communication and expectation setting

Requirements

4+ years experience working at a performance/digital marketing agency (bonus for B2B); 2+ years people management experience; Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta; Understanding of different Ad Units within the LinkedIn and Meta Platforms such as conversation ads, document ads, ctv and more; Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more; Ability to delegate to team members to ensure joint success; Ability to de-escalate client fires and more importantly, proactively prevent fires from starting!; Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization; Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance; Ability to drive results and measure via OCT; Proven and measurable success with mid-market or enterprise accounts; Ability to translate and articulate strategy and tell stories with data; Equal parts competitive and curious; you’re a true problem solver; You live on the cutting edge of the industry, always looking for opportunities to grow and share; Ability to organize, prioritize and manage multiple projects simultaneously; You’re quality-obsessed and have not lost your soul for advertising; Travel to visit clients approximately once per year, per client or as needed

Nice to have

B2B experience (bonus)

Benefits

Medical, dental, vision plans, disability, and life insurance coverage; 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX); Access to certified therapists through Spring Health and Headspace membership; Physical therapy through Omada and Aaptiv virtual workouts; One Medical membership; Unlimited PTO (2-week minimum); Paid Company Holidays; Birthday Off; End of Year Recharge (closed December 24 - January 1); Paid Parental Leave; Traditional and Roth 401(k) with 3% company match; Annual bonus based on tenure; Annual company-wide retreat