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Associate Director, Sales (Tech & Durables)

NielsenIQ Kuala Lumpur, Malaysia
Full-time On-site work

Publication date: 02/09/2026

NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com

The Associate Director, Sales is responsible for driving sales of GfK’s (by NIQ Company) retail audits and digital adhoc solutions with specific focus on point-of-sale within local domestic market. He/ she would also be effectively managing key client accounts to ensure overall client satisfaction with GfK (by NIQ Company) services, thereby achieving continuous revenue growth for the business.

Curiosity drives your interest in what moves the market. A proven sales person, who can build and execute sales strategy and plan, and be accountable for sales operations, such as forecast and pipeline management.

A team player, who has the ability to collaborate with peers, and contribute to the management team of NIQ . You’ll be responsible for listening to, discovering, and understanding client needs to identify sales opportunities by leveraging NIQ’s unique value proposition.

Responsibilities

Achieve country sales target and manage accounts with new and existing clients; Strategize the business selling approach with focus on the Tech & Durables industry; Identify and develop the growth opportunity values using GfK tracking data based on the client needs; Analyze and present our data and findings in order to create a need to increase selling opportunities to existing and potential clients; Establish and maintain excellent relationships with key decisionmakers within existing and potential clients; Build and maintain C-suite level engagement to increase upsell opportunities; Identify potential problems and propose pro-active solutions to meet client needs

Requirements

Bachelor’s Degree in the related field; Above 6 years of working experience and proven sales results; Strong track record in business development in a highly complex data environment and consultancy; Ability to quickly grasp and understand markets, methodologies and techniques; Good organiser with the ability to prioritise and multi-task; Ability to maintain a positive, motivational, “get things done” attitude, especially when faced with difficult circumstances; Excellent sales/negotiation skills and a hunger to develop new business; Good interpersonal and relationship building skills (internal, external, and cross-cultural); Problem solving skills; Good verbal and presentation skill; Proficient in English. Knowledge of Asian Language will be an advantage; Business oriented skill, Excellent track record in business development; Able to communicate effectively with all levels.

Benefits

Flexible working environment; Volunteer time off; LinkedIn Learning; Employee-Assistance-Program (EAP)
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