Associate, Paid Social

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. We are looking for an Associate, Paid Social who has the ability to manage campaign performance and the capability to dig into the data and define how to make the campaign successful.

Responsibilities

Build comprehensive paid social strategies aligned with client objectives, budgets, and KPIs; Execute paid social campaigns across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including ad creation, targeting, and bidding; Actively monitor campaign performance, make data-driven optimizations, and troubleshoot issues; Participate in client and internal meetings, presenting campaign plans, results, and recommendations clearly and professionally

Requirements

1-4 years experience in managing portfolio of accounts in Paid Social vertical; Familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief; Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign that can be applied to future campaigns; Participating/leading in the strategy planning discussions with the client to discuss about different strategies like audience, ad formats, bidding, budget allocation, etc.; Working with multiple stakeholders like different brand owners and coordinating with the internal team to get the work done with 100% quality; Sharing knowledge across the team especially for the juniors to help them grow. Guiding/mentoring them with the queries they have in daily operations; Responsible to work towards achieving the target KPIs/campaign objective for the brands by guiding the internal team; Planning & forecasting the budget & estimating the other metrics based on the audience & its size and historical performance; Conducting regular research to provide client with different strategies that can improve brand performance

Nice to have

Previous agency experience