Associate Vice President, Client Services, India

We are looking for an experienced Digital Media Planner – Associate Vice President to lead digital media planning and strategy for WPP Media in Bangalore. The role will translate business and campaign objectives, audience insights, consumer behaviour and budgets into effective digital media plans; define the right digital channel mix; and work closely with strategy, activation, performance and client teams. This role reports to the Business Head.

Responsibilities

Translate client briefs, business objectives, audience insights and budgets into digital media strategies and channel plans; Lead planning across display, video, social, online publishers and other digital media channels; Use audience research, media consumption data, consumer insights and competitive analysis to identify growth opportunities; Analyse audience behaviour and segmentation to develop effective digital media recommendations; Develop reach, frequency, investment and phasing recommendations using relevant planning metrics and benchmarks; Review campaign performance, identify optimisation opportunities and translate post-campaign learning into future planning; Partner with strategy, activation, performance and client teams to ensure effective execution of the agreed strategy; Present clear, persuasive recommendations to senior client and internal stakeholders; Support and guide planning teams while strengthening digital planning standards, processes and ways of working

Requirements

8–12 years of relevant experience, preferably within a media agency environment; Proven experience in digital media planning and strategy; Experience developing digital media plans aligned with campaign objectives, target audiences, consumer insights and budgets; Hands-on experience with media research and audience measurement tools such as GWI, Comscore, TGI or equivalent platforms; Experience planning campaigns across display, video, social, online publishers and other digital media channels; Strong understanding of digital media metrics including reach, frequency, impressions, CTR, VTR, CPM and engagement; Experience in media budgeting, channel allocation, campaign optimisation and performance analysis; Strong Excel and analytical skills with experience preparing media plans, reports and presentations; Ability to work closely with strategy, activation, performance and client teams; Strong digital media planning and strategy capability across multiple digital channels and platforms; Strong understanding of digital audience planning, media consumption and audience segmentation; Ability to connect media decisions to campaign objectives, consumer behaviour and business objectives; Confidence in leading senior client conversations and presenting complex analysis as clear, actionable recommendations; Strong commercial and analytical thinking, with disciplined budget allocation, optimisation and measurement practices; Strong analytical, presentation, stakeholder-management and Excel skills

Nice to have

Experience working in a media agency environment; Candidates with strong digital media planning experience rather than pure campaign execution, programmatic or performance marketing backgrounds will be preferred

Benefits

Competitive medical, group retirement plans, vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Global WPP Media and WPP network opportunities; Employee resource groups and in-office events