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Associate Vice President, Commerce, India

WPP Media Mumbai, India
Hybrid work

Publication date: 30/08/2026

Responsibilities

Manage integration of media commerce campaigns with overall mainline & off-platform digital campaign planning & execution; Execute & track performance of all media commerce campaigns for the client, across search, display, DSP and off-platform performance marketing campaigns; Lead evangelization of the use of e-commerce across all client media plans & drive early adoption with both internal & external teams; Manage a team of 2-3 practice & platform specialists based in Mumbai

Requirements

A smart / sharp leader who has an entrepreneurial spirit and is self-motivated; Understands the e-commerce ecosystem & business landscape (Marketplace, Qcom, E-grocers, Hyperlocal platforms etc.); Strong understanding of the digital ad & media platforms like FB, Amazon, etc. – knowledge on capability, metrics & business implication on client’s e-commerce business strategy; Ability to leverage industry connects & sources to help achieve the e-commerce targets for the client; Has execution experience & understanding of e-commerce industry ad platforms like Amazon Search, DSP, etc. and strong knowledge of media opportunities that exist on other e-commerce platforms; Isn’t wary of getting their hands dirty or stepping into the trenches; Minimum experience of 8+ years in the e-commerce industry & overall experience of 10+ years; Experience of having worked with any of the large e-commerce/internet platforms or experience in an e-commerce profile having worked for a company within FMCG/Consumer Durables/Mobile/Electronic categories; Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development & Strategic Alliances; Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like FMCG, Consumer Durables, Electronics etc.

Nice to have

Experience of having managed performance marketing & brand media campaigns on leading e-commerce platforms

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days
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