Associate Vice President, Commerce

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. This role reports to the Business Head of E-Commerce and involves managing media commerce campaigns, integrating them with mainline and off-platform digital campaign planning, and managing a team of practice and platform specialists based in Bangalore.

Responsibilities

Manage integration of media commerce campaigns with overall mainline & off-platform digital campaign planning & execution; Execute & track performance of all media commerce campaigns for the client, across search, display, DSP and off-platform performance marketing campaigns; Lead evangelization of the use of e-commerce across all client media plans & drive early adoption with both internal & external teams; Manage a team of 2-3 practice & platform specialists based in Bangalore.

Requirements

A smart/sharp leader with an entrepreneurial spirit and self-motivated; Understands the e-commerce ecosystem & business landscape (Marketplace, E-grocers, Hyperlocal platforms etc.); Strong understanding of the digital ad & media platforms like Google, FB, Amazon, etc. – knowledge on capability, metrics & business implication on client’s e-commerce business strategy; Ability to leverage industry connects & sources to help achieve the e-commerce targets for the client; Execution experience & understanding of e-commerce industry ad platforms like Amazon Search, DSP, etc. and strong knowledge of media opportunities that exist on other e-commerce platforms; Not wary of getting hands dirty or stepping into the trenches; Minimum experience of 6+ years in the e-commerce industry and overall experience of 8+ years; Experience of having worked with any of the large e-commerce/internet platforms or in an e-commerce profile for a company within FMCG/Consumer Durables/Mobile/Electronic categories; Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development & Strategic Alliances; Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like FMCG, Consumer Durables, Electronics etc.

Nice to have

Experience of having managed performance marketing & brand media campaigns on leading e-commerce platforms

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days.