B2B Marketing Manager

We're looking for a B2B Marketing Manager to own demand generation and lifecycle marketing for our partner channels. You'll build and run always-on and campaign-based marketing activity in HubSpot, working closely with our Partnerships, Broker/Dealer Channel, and Sales teams to grow qualified pipeline and deepen engagement with existing partners. This is a hands-on execution role for someone who can build campaigns end-to-end in HubSpot: segmentation, automation, email, landing pages, reporting, and attribution, and who's comfortable operating in a fast-moving, resource-lean environment.

Responsibilities

Own and operate HubSpot as the core B2B marketing platform: workflows, sequences, lead scoring, list segmentation, and CRM hygiene; Design and execute lifecycle nurture programs for broker, dealer, and partner audiences, from acquisition through activation and reactivation; Build campaign assets (email, landing pages, forms) and manage multi-touch campaign calendars aligned to partner and sales priorities; Partner with Sales and Partnerships leads to define target segments, messaging, and MQL/SQL definitions, and track handoff quality; Report on funnel performance and campaign ROI, using HubSpot analytics and dashboards to inform ongoing optimisation; Manage marketing automation for partner onboarding, product updates, and channel communications; Work with Content and Design to develop B2B-specific collateral (one-pagers, case studies, partner decks, EDMs); Support broker and dealer channel growth initiatives, including tiering, incentive comms, and event/webinar promotion; Maintain data integrity and integration health between HubSpot and other systems (CRM, BI tools); Identify and test new B2B channels and tactics to diversify pipeline beyond existing partner relationships

Requirements

3+ years in B2B marketing, ideally in financial services, fintech, or a regulated industry; Proven hands-on experience running B2B marketing programs in HubSpot (certifications a plus), including workflow automation, lead scoring, and reporting; Strong grasp of B2B funnel mechanics: MQL/SQL definitions, lead nurture, sales handoff, and pipeline attribution; Experience marketing to channel partners, brokers, dealers, or intermediaries (highly regarded); Comfortable working cross-functionally with Sales, Partnerships, and Product stakeholders; Data-literate: confident building and reading dashboards, drawing insight from campaign and funnel data; Excellent written communication; able to write and brief campaign copy independently; A bias to execution: this role builds campaigns, it doesn't just brief them; Driven, ambitious, and a self-starter who problem-solves to get outcomes, not just tasks done; AI-curious, actively using tools like Claude or other AI skills to automate workflows and improve the quality and speed of your output; Experience in a lean, fast-paced team where autonomy and ownership are expected

Nice to have

Experience with broker or dealer channel marketing specifically; Familiarity with NCCP-regulated lending products or other regulated financial services marketing; Experience with Braze, Salesforce, or similar complementary CRM/automation platforms

Benefits

Up to 5 additional days of bonus leave per calendar year after 12 months of service for eligible employees; 3 days paid community service and volunteering leave per year; 12 weeks of employer-paid parental leave and two weeks employer-paid leave for secondary carer; Quarterly champion awards and reward trips; Mental health and wellbeing initiatives, health checks, skin cancer checks, free vaccination, etc.; Private Health insurance discounts; Novated lease options; Team social events, massages in the office, free coffee and much more