B2C Product Manager

BenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers' lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano). The B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy, spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of the premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ. This role carries a specialist focus on Projector and Home Cinema product lines.

Responsibilities

Own the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions; Develop localised value propositions for each product line; Monitor competitive landscape and provide regional HQ with market feedback and localisation requirements; Coordinate product launch plans end-to-end, including go-to-market strategy, pricing and promotions, sell-in coordination, retailer briefing, and promotional calendar; Provide accurate sales forecasts and manage product end-of-life transitions; Lead BenQ Italy's e-commerce growth strategy across key omnichannel retailer platforms; Manage and optimise product listings, sponsored campaigns, and e-commerce KPIs, delivering monthly performance reports; Identify and act on e-commerce white-space opportunities; Support the B2C BDM in identifying and engaging new B2C retail and online partners; Develop joint business plans with key account partners; Support pricing strategy and margin analysis across channels; Collaborate with the Marketing Communications Manager on product-led content; Brief and oversee influencer and media review programmes; Drive localised digital commercial campaigns; Provide product training and sales tools to retail staff and partner teams

Requirements

At least 5 years of experience in product management, category management, or e-commerce in consumer electronics, IT peripherals, or lifestyle technology; Hands-on experience managing e-commerce business, including content revamp, sponsored advertising, and performance optimisation; Proven ability to drive organic ranking improvement through content, review strategy, and listing quality enhancements; Ability to leverage digital shelf and e-commerce analytics to identify performance gaps and translate insights into optimisation actions; Understanding of Italian e-commerce landscape, major Italian e-tailers, and emerging Direct-to-Consumer models; Track record of developing and executing joint business plans with retail or online partners; Comfortable with P&L accountability, sell-through analysis, and promotional ROI evaluation; Experience presenting business cases and product plans to senior management or international HQ stakeholders; Proficient in Excel/Google Sheets for data analysis; Proven capability to multitask, manage several projects at once, meet tight deadlines, and prioritize; Comfortable working with cross-functional teams across sales, marketing, logistics, and finance; EU resident or existing work permit allowing free work in Italy

Nice to have

Prior experience with projector or home cinema product categories; Familiarity with BenQ's projector lineup (W-series Home Cinema, TK series 4K, GP/GP20 portable) and competitive positioning; Broader familiarity with BenQ's B2C ecosystem (monitors, Gaming, ScreenBar); Experience with Power BI or similar reporting tools; Deep understanding of the Italian consumer electronics landscape

Benefits

Permanent employment contract; Compensation package aligned with market standards; Quarterly bonus linked to achievement of agreed performance objectives; Smart Working Policy; Opportunity to work autonomously within a global organization