Brand Designer Localisation

As our Localisation Designer, your mission is to drive Pennylane’s visual expansion into Germany and Spain. You won’t translate text but you will ensure our brand assets are culturally and visually adapted for each market. You will ensure our brand feels native, impactful, and pixel-perfect in every market.

Responsibilities

End-to-End Localisation & Cultural Adaptation: Own the transcreation and adaptation of French master creative assets (ads, product videos, social media content) for the German and Spanish markets; Scalable Asset Versioning: Build and maintain smart, well-organized master templates to efficiently deploy multi-language, multi-format variations of our campaigns; Custom Localisation Asset; Video Production & Market Support: Act as the brand team’s visual bridge to regional marketing managers; Own post-production, localised graphics, and AI-enhanced editing for all international market launches

Requirements

2–5 years of experience in Brand Design; proven track record in non-french speaking campaign or multi-market versioning; understanding of localisation challenges (e.g., German text being 30% longer than French, cultural nuances); comfortable with AI tools to automate (such as video dubbing and asset creation); French mandatory; Professional English required; eye for what looks right in German and Spanish markets; prolific on Figma, Jitter, Adobe CC; strong organizational skills (naming conventions, clean templates); know when a localised asset requires a deeper cultural redesign and when AI can do the heavy lifting for a fast, automated rollout

Nice to have

Professional proficiency in German or Spanish is a strong plus