Brand Manager - International Markets

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

We are seeking an experienced and dynamic Business Manager to ensure successfully driving marketing initiatives, developing, and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the CFT team across BUs i.e., Portfolio, RA, SCM, CoE, Legal & compliance team for supporting smooth business operation. Ready to travel to different countries and work in dynamic international business environment.

Qualifications

Educational qualification- Science/Pharma graduate with MBA in Marketing/International Business

Minimum work experience- 5-7 years of experience in marketing/Brand/Product management. Relevant international business experience /Sales experience will be an added advantage however, not limitation.

Skills & attributes

Behavioural Skills

- Strong interpersonal skills, facilitating positive relationships with cross cultural teams and effective communication.

- Demonstrates proficiency in presenting information, ideas, or data effectively to others.

- Good analytical skills, enabling interpretation and analysis of information for decision-making.

- Result oriented and with a work ethic of delivering on-time and in scope.

Responsibilities

Driving marketing activities in assigned markets (countries) in co-ordination with local teams and business partners.; Marketing planning for key brands, preparing scientific marketing materials and communication with medical affairs team.; Product performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction.; Interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth.; New product launch planning and execution, by preparing product launch materials, coordinating launch meetings, organising launch events (CMEs/Pharmacist meeting), training the sales force, and tracking product performance.; Implementation of new initiative in sales and marketing etc. (DRL best practices); Travelling to countries for new launches, Field work and Products training.; Co-ordination with sales teams and review of field activities tracking of implementation of agreed plans.; Analysis of available data set of the countries for new product evaluation, Filing and introduction; Market assessment of TAs, Molecules, and analysis of competitive landscape for new launches; Driving new products evaluation with CFT team i. e. Portfolio, Regulatory Affairs, Project managers, Medical Affairs.; Conducting market research (primary & secondary), meeting various stakeholders (Partners, Doctors, Retailers etc.) in country for new product introduction; Regular market data analysis for business performance, competition tracking; Develop and update 5 years rolling start plan for assigned geography.; Preparing management presentation – Budget PPT, MRMs, QRMs; Primary and secondary sales analysis, Tracking inventory & DOH.; MIS & tracking promo expenses; Co-ordination with internal functions i.e., CoE, Finance, Compliance, Legal, Pharmacovigilance, logistics, procurement teams for day-to-day functioning and decision making.

Requirements

Understanding of Pharmaceutical industry, ability to interpret market data, gain marketing insights from various resources.; Ability to analyse market trends, competitor activities, and customer needs within the generics market.; Strong problem-solving skills to address regulatory challenges, market access issues, and product-related issues.; Basic understanding of anatomy and physiology.