Brand Manager

We are the UK's leading flatbreads company – passionate and expert bakers of flatbread and morning goods. Seeking an ambitious Brand Manager to join the team. Role: Developing the company's Brands in the market; Working with our agency to develop creative executions for the brand in the UK including OOH and digital; Managing all PR & sponsorship activities; Taking the Brand marketing lead on agreed new product launches, delivering on time and on budget; Assisting with the management of all Brand expenditure; Working with the category manager for thorough analytics of all marketing activity, measuring effectiveness and optimising campaigns. Key Accountabilities: Recommending strategies to position the brand for growth; Analysing brands of competitors, consumer trends and shopping behaviours; Working with our agency to design and supervise content such as press releases, artwork, print and digital media; Monitoring the performance of a brand through key performance indicators; Achieving profit targets, timelines and budgets; Organising product launches and promotional events; Assisting in the design of retail packaging and in the creation of in-store marketing displays; Working with advertising agencies to manage the brand's marketing campaigns; Growing the brand's affiliations and partnerships; Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved

Responsibilities

Developing the company's brands in the market; Working with our agency to develop creative executions for the brand in the UK including OOH and digital; Managing all PR & sponsorship activities; Taking the Brand marketing lead on agreed new product launches, delivering on time and on budget; Assisting with the management of all Brand expenditure; Working with the category manager for thorough analytics of all marketing activity, measuring effectiveness and optimising campaigns; Recommending strategies to position the brand for growth; Analysing brands of competitors, consumer trends and shopping behaviours; Working with our agency to design and supervise content such as press releases, artwork, print and digital media; Monitoring the performance of a brand through key performance indicators; Achieving profit targets, timelines and budgets; Organising product launches and promotional events; Assisting in the design of retail packaging and in the creation of in-store marketing displays; Working with advertising agencies to manage the brand's marketing campaigns; Growing the brand's affiliations and partnerships; Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved

Requirements

Driven and dynamic individual; Minimum of three years' experience within a Marketing / Brand Management position; Experience with branded food products is essential; Self-driven; Team player; Able to project manage to key timescales; Loyal individual wanting to be a real part of our long-term plans and growth strategy

Nice to have

Experience within a challenger/disruptive brand (preferred)