Brand Manager - UNO & Games

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

The purpose of this position is to support day-to-day commercial execution for the Games portfolio, ensuring events, partnerships, and activations are delivered effectively in market. The role focuses on high-quality execution, strong coordination with Sales and cross-functional teams, and proactive tracking and optimization of performance.

Responsibilities

Execute day-to-day delivery of key brand events (e.g. Uno Social Club), ensuring smooth and effective rollout.; Execute PR partnerships and creator-led programs in line with defined plans and timelines.; Coordinate localisation and rollout of global and regional plans across events, partnerships, and activations.; Maintain high standards of execution across all consumer and retail touchpoints.; Support local retail pitches in partnership with Sales and Trade Marketing, contributing to executional planning and materials.; Partner with Sales teams to deliver retailer activation and customer-specific initiatives.; Align execution of events, partnerships, and activations with retailer and channel priorities.; Track local performance across events, PR partnerships, creator programs, and retail activation.; Analyse results and identify opportunities to optimise execution and improve outcomes.; Proactively flag risks and implement timely adjustments to support performance.; Coordinate closely with cross-functional teams across Commercial, Sales, and Trade Marketing to ensure delivery of initiatives.; Maintain alignment across teams on timelines, deliverables, and priorities.; Raise local insights and trends related to competitive execution and retail dynamics to inform ongoing improvements.

Requirements

3–5+ years of experience in commercial, brand, trade, or sales strategy roles.; Fluency in German and English, both written and spoken.; Experience supporting campaign execution and commercial initiatives.; Strong execution and delivery capability.; Analytical thinking with the ability to track and measure performance.; Excellent cross-functional collaboration skills.; Proactive problem-solving mindset.; Strong attention to detail and organisational skills.

Benefits

Gross annual salary range of EUR 68,720 - EUR 85,900; Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary, payout is determined by company and individual performance results; Paid time off: 30 vacation days + 2 x 0,5 Mattel Days (company day off); Holiday allowance; Hybrid working set-up; Commuting benefits: 70% reimbursement of public transport tickets or one-way travel allowance for EUR 0,13/km based on days worked on-site.; Meal vouchers; Subsidized EGYM Wellpass membership; Employee assistance program: Access to Modern Health, Headspace, and Maven; Pension plan and saving scheme; Toy discount; Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to, and family care leave