Brand Marketing Manager

The Brand Marketing Manager leads and executes marketing strategies for our scientific events and programs. This role is crucial in sustaining our brand’s global reach while achieving key goals, such as event registration, award nominations, and membership acquisition.

Responsibilities

Lead and execute marketing strategies for scientific events and programs; Develop and execute multi-channel digital marketing campaigns; Oversee content creation and brand messaging, ensuring consistency across all marketing channels and adherence to the Academy’s brand guidelines; Optimize customer acquisition costs and increase long-term customer value through tailored messaging, segmented campaigns, and nurturing strategies; Work closely with internal clients across departments to tailor marketing campaigns to program needs; Lead the creation, development, and execution of marketing plans for Academy programs; Define clear campaign objectives, promotional strategies, and optimal channel mix; Ensure campaigns meet timelines and deliver measurable results; Collaborate with internal stakeholders to identify target audience segments and craft effective messages; Leverage dashboards and create reporting mechanisms to measure campaign effectiveness; Continuously optimize dashboards for reporting accuracy and actionable insights; Leverage Academy newsletters and membership platforms to support program goals; Participate in team optimization efforts and mentor junior marketing staff; Act as the marketing liaison for consistent brand messaging across all channels and programs

Requirements

Undergraduate degree required; Minimum of 4 years experience in digital marketing; Experience with paid social and digital advertising platforms, including Meta, LinkedIn, and Google Adwords; Project management tools including Asana and Airtable; Google analytics/campaign tracking; Web/landing page conversion optimization; Segmentation and customer messaging; Partnership marketing/leveraging event organizers, authors, members, and other marketing partners; Experience working in a matrixed organization that requires other teams to contribute to a campaign plan; Strong copywriting and art direction skills; Proven track record to learn new things quickly/curious mindset; Excellent communication, writing, and project management skills; Ability to work independently, as well as part of a team; Ability to multi-task and coordinate simultaneous projects and move quickly from idea to implementation.

Nice to have

Prior experience in a science-based organization; Prior experience in an event organization

Benefits

Flexible hybrid work model; Affordable health insurance; Retirement plan with matching employer contributions; Personal and career development stipend; Generous paid time off policies