Business Development Associate - Transportation and Logistics

Geotab is seeking a Business Development Associate who will be responsible for driving new and expansion revenue within our small and medium-sized business (SMB) customer segment, helping fleets of 5-50 vehicles discover how Geotab can transform their operations. This is an exciting early-career sales opportunity for someone who thrives in front of customers, delivers engaging product demonstrations, and is ready to grow their career with industry-leading coaching.

Responsibilities

Manage an assigned list of SMB accounts and sales opportunities, typically serving fleets with 5 to 50 vehicles; Bring ELD expertise, handle rip-and-replace deployments, and advance standard SMB opportunities through the sales process at high velocities; Use established partner and referral programs to generate qualified pipeline; Deliver clear presentations, product overviews, and demonstrations appropriate to customer needs; Prospect for and qualify new logo opportunities and identify expansion opportunities within existing SMB accounts; Use established discovery questions to understand customer needs, fleet challenges, and buying processes; Maintain accurate opportunity stages, next steps, activities, and close dates in Salesloft and SFDC; Collaborate with Business Development leadership, Revenue Operations, Partner Account Managers, Marketing, and other cross-functional stakeholders; Engage all inbound leads assigned for your territory and manage conversion and reseller referral process; Develop awareness of competitors, market trends, and segment-specific sales narratives; Use customer and market research to identify opportunities and understand SMB fleet pain points

Requirements

Post-Secondary Diploma/Degree in Business, Commerce, Marketing, Communications, or a related field (or equivalent combination of education and/or work experience); 1–3 years of required experience in sales, business development, customer development, account management, customer service, or a related customer-facing field; Strong communication, listening, research, and relationship-building skills with a demonstrated interest in building a career in business development and sales; Proven ability to learn technical and business concepts quickly, with the ability to translate customer needs into relevant solutions; Experience with prospecting, outreach, discovery conversations, demonstrations, follow-up, and managing multiple sales opportunities with high attention to detail; Coachable, resilient, curious, and motivated by measurable goals, with an openness to apply coaching and leverage developing AI capabilities to drive efficiency

Nice to have

Familiarity with Salesloft, SFDC (Salesforce), CRM systems, or sales engagement tools; Familiarity with telematics, fleet management, or technical concepts; Comfort using developing AI capabilities to enhance selling efficiency

Benefits

Flex working arrangements; Baby bonus & parental leave top up program; Online learning and networking opportunities; Electric vehicle purchase incentive program; Competitive medical and dental benefits; Retirement savings program