Business Development Manager (FMCG)

The Product Business Development Manager owns the end-to-end FMCG product lifecycle—from concept and sourcing to pricing, compliance, go-to-market execution, distribution, and revenue growth. The role bridges commercial strategy, suppliers, manufacturing, branding, and sales to deliver market-ready, compliant, and profitable products for the Egyptian market and selected export opportunities.

Responsibilities

Identify FMCG product opportunities based on consumer trends, retail gaps, Horeca needs, and margin potential; Define product concepts, positioning, pricing, and margin targets supported by feasibility studies; Source and manage manufacturers, co-packers, and suppliers; lead commercial negotiations; Ensure full regulatory compliance with NFSA, Ministry of Health, and customs requirements; Build product costing models and pricing structures across modern trade, traditional trade, Horeca, and promotions; Oversee packaging, branding readiness, SKU architecture, and pack size strategy; Lead go-to-market planning, launch execution, and early performance tracking; Develop distribution networks, onboard distributors and key accounts, and negotiate trade terms; Optimize post-launch performance and manage product lifecycle, extensions, and exit decisions

Requirements

Bachelor’s degree in Business, Marketing, Supply Chain, or related field; 5–8 years of FMCG experience in business development, product, or category management; Proven FMCG product launch experience in Egypt; Strong knowledge of local manufacturing, modern trade, distributors, and NFSA regulations

Nice to have

Food Science (preferred for food FMCG)

Benefits

Social insurance; Medical insurance