Campaign Analyst

The primary role of the Campaign Analyst is to be the Strategic Pilot of AI – turning AI into ROI.

Responsibilities

Manage and execute ad campaigns with Appier proprietary AI platform and products; Plan and manage multinational advertising campaigns, formulate localized advertising strategies; Analyze data and campaign performance, configure automated optimization processes, conduct experiments, ensuring client’s KPIs are met with precision and speed; Co-work with sales managers, account managers, product managers, data analysts and on various optimization-related projects; Adjust and improve the effectiveness of AI models. Improve overall performance of the system; Provide historical data and estimation of performance for the business development team. Assist the development of new customers

Requirements

1+ years working experience; Passion for digital advertising and/or game-changing technology; Eagerness to work in a start-up team environment that will be rapidly changing; Ability to use Excel including Pivot Tables; Flexibility to occasionally work at odd hours when necessary (from home); Availability to work on the weekend shift (once per month); Minimum BA/BS University degree or related experience; Business level fluency in English (TOEIC 750+, GEPT High-Intermediate level, TOEFL 90+, IELTS 6.5+); AI & Tech Enthusiast; Detail-Oriented; Hands-On & Proactive; Cool Under Pressure; Proactive Problem Solver; Data-Driven Mindset

Nice to have

RTB/Programmatic buying experience; Exposure to digital ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, and social media; Familiarity with Generative AI tools (e.g., Gemini, ChatGPT, Copilot), Prompt Engineering, or other newly developed tools; Experience with automation tools (e.g., Zapier, n8n); Basic knowledge of SQL, Python, or data visualization tools (e.g., Tableau, Looker); Familiarity with MMPs (e.g., AppsFlyer, Adjust, Singular) and the mobile attribution landscape; Experience using project management tools (e.g., Jira, ClickUp) or organizing complex SOP documentation