Casual Sales Assistant

At Sports Direct, part of Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you’re looking to start a career in retail or earn extra income with flexible work, there’s a role for you. With a large and growing store network and ambitious plans for the future, we’re continuing to change the game in retail.

Why Join Us

Pay rates and benefits may vary depending on age and location.

As a Casual Sales Assistant, you’ll play a key role in delivering a high-energy, customer-focused experience on every shift. You’ll support customers on the shop floor, maintain excellent store standards, and contribute to driving sales performance all while developing valuable retail skills in a fast-moving environment.

Sales & Customer Service

- Engage with every customer to deliver outstanding service
- Use product knowledge to provide tailored recommendations
- Actively contribute to achieving and exceeding store targets

Visual Merchandising & Standards

- Maintain store presentation through stock replenishment and organisation
- Support visual merchandising standards in line with the Sports Direct brand

Operational Support

- Assist with deliveries and stock processing
- Ensure pricing is accurate and up to date
- Support stock counts and inventory accuracy

Your Development

From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Team Leader programmes and nationally recognised qualifications, supporting your growth within Sports Direct and the wider Frasers Group.

Requirements

Customer-focused with a passion for retail; Confident, friendly, and a strong communicator; Flexible and adaptable to business needs; Driven to achieve goals and contribute to team success; Proud to represent the Sports Direct brand and values; Available to work a range of shifts, including evenings, weekends, and holidays

Benefits

Competitive hourly rate + sales commission; Flexible working hours to fit around your lifestyle; Monthly group rewards and recognition; Uniform discount and 20% discount across Frasers Group brands; Discounted gym membership; Career development opportunities, including nationally recognised qualifications and internal training programmes; A fast-paced, supportive team environment