Commercial Associate

This is the perfect role for either a sales-minded generalist, or a top-performing SDR/BDR. At Kernel, we have an outbound sales motion that works, and our top performers hit their targets and get promoted fast (within 12 months). The outbound sales team is the basis for how fast Kernel can grow, so this is a high impact and high visibility role. To help scale the team, we’re looking for sales-minded people to come and own a book of pre-tiered accounts. Your primary mission is to generate qualified pipeline by researching, prospecting, and engaging the right companies and stakeholders.

Responsibilities

Generate qualified pipeline by researching, prospecting, and engaging the right companies and stakeholders; Identify and research high-fit companies and decision-makers using Kernel’s data; Build and maintain a consistently updated target list with clear qualification criteria; Execute a phone-driven cadence (cold calls + voicemails) to generate meetings; Take a strategic view of each account in your list, and multithread to get meetings booked; Mix LinkedIn, email, and phone in multi-touch cadences; Book qualified meetings for AEs and provide detailed call notes; Collaborate with Marketing to refine ICPs and messaging based on feedback; Iterate on messaging and cadences based on performance; Share field feedback to inform product and GTM strategy

Requirements

We’re open to applicants who have no traditional sales experience, as long as you know that you want to work in a sales role and have excelled in whatever you have done before; Proven success as a top performer; Strong verbal and written communication skills; Research-oriented mindset, you like understanding the “why now” behind prospects; Entrepreneurial and proactive attitude; comfortable owning results; Hard worker, and willing to go the extra mile; Competitive, and target-driven

Nice to have

Familiarity with tools like Outreach, Gong, or ZoomInfo; Experience selling B2B SaaS on the phone; Startup experience or exposure to early-stage GTM motion; Interest in AI, data, or automation

Benefits

Uncapped commission; Equity; 24 days holiday per year + bank holidays; £450 Monthly Office Dinner Allowance; 2 weeks work-from-anywhere; Generous parental leave policy; Pension plan; Top-spec equipment and central London office; Team events and dinners; Work directly with the founders to scale the systems that power enterprise AI; High-autonomy, high-trust environment with a small team shipping at pace