Communications Lead

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We’re looking for an experienced Communications Lead to own the next phase of our strategy and growth for how we elevate Webflow’s story and how we bring it to market – be it about our company, thought leadership, product, customers, and more. This highly strategic role will be responsible for shaping and delivering the company’s narrative, managing external communications, overseeing media relations, crisis communications, and brand reputation as we scale globally. In this role, you will partner with our executives, product marketing, social, and brand marketing teams to develop communication strategies that support key brand moments and product launches, driving share of voice across key media partners and publications, and amplifying Webflow’s narrative.

Responsibilities

Partner with our executives, customers, investors, and other leaders at Webflow to develop key narratives we want to bring to market, secure buy-in from leadership on comms strategy, and activate it across all earned and owned media channels; Oversee and execute all aspects of Webflow's external communications strategy, including developing and implementing media plans, coordinating press opportunities, and collaborating closely with internal comms, social, and employer brand to ensure consistent messaging across every channel; Own executive voice strategy: partner directly with the C-suite on press opportunities, speeches, op-eds, and thought leadership; Lead external press relations by managing PR agencies to deliver strategic, measurable results, while partnering with internal comms, social, and employer brand teams to ensure Webflow's story is amplified with clarity and impact; Develop and maintain lasting relationships with key business and tech media to ensure they understand Webflow's unique position as the agentic web marketing platform; Advise the executive team on communications strategy and thought leadership opportunities, preparing them to maximize opportunities including media interviews and public engagements (e.g., keynotes, podcasts, etc.); Work cross-functionally with marketing, product, and other teams to amplify and extend the reach of our biggest campaigns and company milestones

Requirements

8+ years of experience in communications, PR, and/or brand leadership roles, with a track record of shaping and executing external communications strategies at high-growth or enterprise technology companies; Deep understanding of the technology industry and the ability to translate complex concepts (e.g. AI, product innovation, market dynamics) into clear, compelling narratives; Proven success managing PR agencies to deliver measurable results in media coverage, share of voice, and reputation impact

Nice to have

Exceptional written and verbal communication skills, with fluency in executive voice and thought leadership; Strong media relations experience and established relationships with key business and tech journalists; Experience building and executing crisis communications plans, with the judgment to advise executives in high-pressure moments; Ability to measure the impact of communications efforts by using data to guide strategy; Demonstrated project management skills and the ability to balance multiple priorities in a fast-paced environment; Collaborative approach that enables you to partner seamlessly with internal comms, social, and employer brand to drive consistent storytelling across all channels; Curiosity and openness to growth, with a proactive embrace of AI and active building and applying fluency in emerging technologies

Benefits

Ownership in what you help build: equity (RSUs); Health coverage: comprehensive medical, dental, and vision plans; 12 weeks of paid parental leave for all parents and 6+ weeks additional paid leave for birthing parents; Flexible vacation, paid holidays, and sabbatical program; Mental health resources, therapy and coaching; 401(k) with 100% employer match (up to $6,000/year); Monthly stipends for work and wellness expenses; Annual WIN bonus program for all full-time, permanent, non-commission employees