Content Strategy Lead

As a Content Strategist, you'll help define and evolve how Canva thinks about content opportunities. You'll combine structured problem-solving, research and insights to identify opportunities and turn them into clear strategic recommendations. You'll work collaboratively across Content & Discovery and with partners across Canva, helping teams navigate ambiguity and make informed decisions.

Responsibilities

Investigate complex content opportunities and turn data, research and market signals into clear strategic insights; Develop recommendations that help teams decide where and how to invest across Canva's content ecosystem; Partner with Product, Design, Engineering, Data and other relevant specialties to connect content strategy with product and business priorities; Identify user and content trends, emerging opportunities and gaps that could influence future strategy; Frame ambiguous problems, develop hypotheses and use evidence to move teams toward clear decisions; Communicate complex strategic thinking simply, creating narratives and recommendations that enable stakeholders to take action; Help improve the frameworks, processes and ways of working that enable Canva to make effective content decisions at scale

Requirements

Loves turning complexity into clarity and combines analytical thinking with a strong understanding of content, users and digital products; Comfortable moving between detailed investigation and big-picture strategic thinking; Can independently navigate ambiguous problems, gather information from multiple sources and form thoughtful recommendations grounded in evidence; Collaborative communicator who can bring different perspectives together, challenge assumptions constructively and build alignment around a direction; Strong practical expertise in their role and enough understanding of related disciplines to independently tackle complex problems with minimal guidance; Motivated by the opportunity to help Canva build a content ecosystem that empowers people everywhere to create and communicate visually

Benefits

Equity packages; Inclusive parental leave policy that supports all parents & carers; Annual Vibe & Thrive allowance to support wellbeing, social connection, office setup & more; Flexible leave options