Conversation Rate Optimization Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth . We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

Responsibilities

We’re seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.; Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile. Contract engagements typically range from 10–40 hours per week.; Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement; Develop and execute A/B and multivariate testing programs; Create testing roadmaps aligned to business goals and hypotheses; Partner with design, product, and engineering teams to implement experiments; Optimize landing pages, product pages, and key conversion flows; Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences; Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions; Report on test results and translate findings into actionable recommendations

Requirements

Strong foundation in CRO, experimentation, and user behavior analysis; Experience designing and executing A/B or multivariate tests; Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar); Ability to form hypotheses and prioritize tests based on potential impact; Understanding of UX/UI principles and their impact on conversion; Strong analytical skills and attention to detail; Ability to communicate results and insights clearly to stakeholders; Comfort working across different industries, products, and customer journeys

Nice to have

Experience with personalization and dynamic content strategies; Familiarity with statistical significance and experiment design; Experience in high-growth startup environments; Experience supporting both strategic planning and hands-on execution