Creative Strategist

As Creative Strategist, you will be responsible for leading the development, messaging strategy, and execution of high-performing creative across paid media and direct response channels.

Responsibilities

Lead the end-to-end development and execution of creative assets for paid media, direct mail, and email campaigns; Execute the creative messaging strategy for campaigns; Develop and author full funnel strategic creative briefs; Partner closely with marketing strategy, media and CRM teams to align creative concepts with channel strategy; Guide the development of creative concepts and executions; Manage the production and execution of campaign assets across channels; Ensure creative quality, accuracy, and brand alignment; Leverage performance data and customer insights to continuously refine creative; Lead creative development for testing and optimization initiatives; Coordinate with internal stakeholders and external agencies to manage timelines, production workflows, and approvals; Establish and maintain creative execution best practices and processes

Requirements

5–8 years of experience in marketing, creative campaign development, or performance marketing, preferably in acquisition-focused environments; Experience developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail; Experience collaborating with creative teams, designers, copywriters, and/or external agencies to develop high-quality campaign assets; Proven ability to manage the end-to-end production of marketing assets, including timelines, feedback cycles, and approvals; Experience using campaign performance insights to refine creative and improve marketing outcomes; Strong project management and organizational skills with the ability to manage multiple campaigns and production workflows simultaneously; Excellent communication and collaboration skills with the ability to work effectively across strategy, media, analytics, product marketing, and creative teams

Nice to have

Experience with creative briefing, asset management systems, and marketing workflows preferred; Bachelor’s degree in marketing, communications, advertising, or related field preferred

Benefits

Competitive compensation; comprehensive benefits; medical, dental, vision, and life insurance; employee assistance program; 401K plan with company match; voluntary benefits; paid time off programs