Creative Strategist (Performance)

This is an opportunity to join one of the UK's fastest-growing digital consumer businesses at a genuinely exciting stage of its journey. Following significant investment and a period of rapid growth, the marketing foundations are firmly in place. Now, the business is looking for someone to build the next competitive advantage: a world-class creative engine that fuels performance marketing. This isn't a traditional Creative Strategist role. It's an opportunity to sit at the intersection of creative, growth and technology, owning how ideas are generated, tested, scaled and continually improved. You'll work alongside senior marketing leaders, shape how creative decisions are made and build AI-enabled systems that help a lean team produce exceptional work at scale. If you enjoy building processes, challenging assumptions and proving that creative can be the biggest driver of commercial growth, you'll feel right at home.

Responsibilities

Owning how ideas are generated, tested, scaled and continually improved; Working alongside senior marketing leaders; Shaping how creative decisions are made; Building AI-enabled systems that help a lean team produce exceptional work at scale; Working across growth, creative, content and external partners, helping everyone move towards shared commercial objectives; Mentoring and developing creative talent along the way

Requirements

Someone who's owned performance creative rather than simply contributed to it, with a proven track record of improving acquisition metrics through stronger creative strategy, structured experimentation and commercial thinking; Someone who can bridge the gap between insight and execution, taking customer behaviour, performance data or strategic hypotheses and turning them into creative concepts, scripts and briefs that designers, editors and creators can execute with clarity and confidence; Someone who's built repeatable creative systems, not just campaigns; A collaborative leader who enjoys bringing different disciplines together; Someone excited by the potential of AI to transform creative operations; Developing high-performing creative strategies across paid social channels, with particular strength in Meta and experience across other consumer acquisition platforms; Writing exceptional creative briefs, ad copy, scripts and concepts that combine customer insight with commercial objectives; Designing structured testing methodologies that generate meaningful learning, improve creative quality and drive measurable business growth; Using analytics platforms and performance data to evaluate creative effectiveness, identify opportunities and inform future concepts; Working confidently with AI tools, automation platforms and modern creative technology to streamline workflows and scale creative production; Building trusted relationships across marketing, creative and commercial stakeholders, influencing decisions through both creative instinct and data; Managing or mentoring designers, editors, creators or agency partners, raising the quality bar whilst creating an environment where people can do their best work

Benefits

Fully remote working, with flexible hours and optional access to co-working spaces across the UK; Enhanced annual leave, with the option to purchase additional holiday; Comprehensive private medical insurance and an excellent pension contribution; A generous annual budget to support your home working environment