CRM Lead

We're working with an ambitious international organisation that is transforming the way it engages with customers by bringing its CRM capability into a centralised digital marketing hub. This is a rare opportunity to join at the beginning of a significant transformation, helping shape how CRM is delivered across multiple European markets. If you enjoy building processes, influencing strategy and making a measurable commercial impact, this role offers the chance to create something from the ground up while working with modern marketing technology and a collaborative international team. The CRM Lead will play a key role in establishing a brand-new regional CRM function, leading campaign delivery, creating best practice and helping build a scalable service that supports multiple international markets.

Responsibilities

Lead CRM campaign planning, execution and optimisation for your assigned region; Build CRM journeys, templates and processes from the ground up using Braze or a similar platform; Work closely with regional stakeholders to deliver commercially focused campaigns; Make informed decisions using available customer data while remaining pragmatic where data is incomplete; Support the development of a centralised CRM function ahead of a major organisational transformation

Requirements

Strong hands-on CRM experience at Lead, Manager or Senior CRM level; Commercial mindset with the confidence to work in evolving data environments; Experience delivering CRM campaigns across multiple customer journeys; Native language skills for your market (permanent roles) or relevant regional campaign experience for interim opportunities

Nice to have

Experience using Braze; Adobe Campaign; HubSpot

Benefits

Opportunity to shape a CRM function from its very beginning; Largely remote working with flexibility and occasional European travel; Modern marketing technology with technical implementation handled by a dedicated specialist team; Fast-moving project with genuine opportunity for contract extension or permanent employment; Join an international business investing heavily in digital transformation and customer engagement