CRM Team Lead

As the CRM Team Lead at Massive Rocket, you’ll take charge of a high-performing team of CRM Consultants, guiding them as they deliver campaigns and initiatives across multiple channels. You’ll be the engine that keeps execution smooth, performance optimised, and clients genuinely delighted. You’ll provide clear direction, foster strong collaboration, and use your CRM expertise to help your team deliver work that’s consistent, impactful, and aligned with client goals. Your leadership will elevate the quality of our campaigns and play a key role in driving long-term client success.

Responsibilities

Lead and support a team of up to 10 CRM Consultants, ensuring their work consistently meets Massive Rocket’s standards for quality, speed, and execution; Hold the team accountable to best-in-class delivery practices and the expectations of the CRM Practice; Lead the end-to-end execution of CRM initiatives within the Braze platform across multiple channels; Configure and customise Braze to bring strategies and campaigns to life with precision; Design and launch targeted, high-impact marketing campaigns using Braze’s messaging capabilities; Leverage Braze’s segmentation and personalisation tools to tailor experiences to specific audience groups; Work closely with the strategy team and other stakeholders to ensure flawless alignment between strategy and execution; Partner directly with clients to understand their goals and shape solutions that deliver meaningful, lasting results

Requirements

10+ years of CRM experience, delivering high-quality work across complex customer engagement ecosystems; 4+ years in a leadership or management role (Head of CRM, CRM Team Lead), guiding teams to consistent, high-impact delivery; 2+ years of hands-on Braze experience, with a strong command of its features and best practices; Exceptional attention to detail, including QA across campaigns, integrations, and documentation; Strong grounding in digital marketing, with a clear understanding of how CRM fits into the wider customer experience; Proven ability to leverage AI tools to boost productivity and streamline day-to-day workflows; Solid understanding of relational databases and data structures for smarter segmentation and personalisation; Proactive, collaborative mindset, thriving in cross-functional environments; Excellent interpersonal and communication skills, built through agency or client-facing experience; Comfortable operating in fast-paced agency settings, managing multiple stakeholders and priorities; Fluent English (C1 level) with strong written and verbal communication

Nice to have

Braze certifications (Practitioner, Marketer, or equivalent); Deep, hands-on experience with the Braze platform, confidently using its full feature set to deliver high-impact campaigns; Strong SQL skills, with experience analysing data to drive smarter segmentation, personalisation, and decision-making

Benefits

Rocket-Fuelled Growth; Supportive culture; Global crew; Remote-first for life; Real career momentum; Meetups, events, and team experiences