Customer Marketing Analyst

Polymarket is looking for a CRM Analyst to support retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com. You'll help build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance. This role sits at the intersection of marketing, product, and data. You'll run fast experiments, support micro-segmentation strategies, and help ensure Polymarket is always relevant when live markets and breaking news create moments that matter.

Responsibilities

Support end-to-end retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com; Build and optimize email, push, and in-app campaigns to drive conversion across company initiatives; Help design programs covering engagement, cross-sell, churn mitigation, and reactivation; Support micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle; Support real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most; Run fast, data-driven experiments to increase engagement around key events, markets, and moments; Track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends; Partner with Product on feature adoption, notification strategy, and real-time messaging systems; Collaborate with Data on modeling, cohort analysis, and predictive segmentation; Work with Design on campaign creative and to optimize content based on experimentation

Requirements

1–3 years of experience in retention, lifecycle, or growth marketing; Flexibility to work on evenings and weekends; Hands-on experience with common CRM platforms (e.g. Braze, Customer.io, Optimove) used to build customer journeys; Experience with segmentation across CDPs (e.g. Hightouch, Segment); Exposure to retention across web and mobile; Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation; Working understanding of segmentation, personalization, and orchestration strategy; Clear communicator who can move quickly in a high-velocity, event-driven product; Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends

Nice to have

Experience with trading, OSBs, crypto, or real-time marketplaces

Benefits

Competitive salary & equity; Unlimited PTO; Full Health, Vision, & Dental coverage; 401k match; Hardware setup: new MacBook Pro, big display, & accessories