Data Strategy & Analytics Senior Analyst (Pharma Account)

Kepler is seeking a growth-oriented and data-driven Data Strategy & Analytics (DS&A) Senior Analyst to support this mission. This is a hybrid role – you will have the opportunity to lead the client engagement, developing deep relationships with clients and agency partners, in addition to providing data, measurement strategy, and analytical support. You’ll build knowledge and expertise in specific solutions across analytics, measurement, and advertising technology, as well as opportunities to teach and mentor analysts and peers. The position requires strong quantitative and communication skills, business acumen to understand and advance client marketing strategy, a technical mind to operate and leverage the latest adtech platforms, and a desire to be part of a tightly knit team that’s out to change the industry.

Responsibilities

Lead data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights; Support your DS&A leader and work with peers to contribute to each client’s measurement roadmap; Manage client relationships and cultivate an understanding of key business questions and success drivers; Develop regular reporting on client campaign performance, working with Kepler and partner agency teams to establish strategic recommendations in response to data trends; Develop, manage, and execute against, a queue of custom analyses to uncover insights that support optimizations; Utilize your natural curiosity to advance client-specific measurement programs and create new solutions; Own the full data tech stack for your client teams, ensuring accurate data feeds into automated Kepler tools, our visualization platform, and your own analytics workstreams; Grow the collective knowledge of the DS&A department, presenting learnings from your accounts to the rest of the team and providing feedback on department tools and Kepler’s internal technology platform, Kip

Requirements

1-2+ years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a range of digital channels (Search, Display, Social, Video, and Email); Proven success at communicating complex insights and analytics, and establishing direct relationships with client stakeholders; Hands-on experience using platforms like Datorama, Looker, Power BI, and/or Tableau to organize and visualize data, and develop strategic insights; Comfort with modern marketing data infrastructure, including ETL tools and data storage solutions, shaping the data’s downstream impact on analytics and insights; Experience working with Google Analytics or Adobe Analytics for website tracking and insights; Familiarity with adtech’s influence on targeting and measurement, and how emerging solutions are shaping the industry; Appetite for learning new technologies and interest in building tools with Kepler tech, cross-team collaboration, and AI support; Excellent listening, written and verbal communication skills, with experience presenting to clients; Effective time management skills – ability to prioritize and meet deadlines and help your team to do the same

Nice to have

Experience in pharmaceutical or healthcare verticals; Experience using SQL for analytics; Experience using tag management systems like GTM

Benefits

Healthcare/Dental/Vision; Unlimited PTO; Group RRSP Contributions; $75/mo Wellness Stipend; $100/mo Mobile Phone Stipend; $50/mo Internet Stipend; $500/yr Annual Learning Stipend; $2,000/yr Annual Tuition Stipend; One-time $200 New Hire Home Office Equipment Stipend; Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave; Annual Work From Anywhere 4 weeks per year