Demand Campaign Manager

The Demand Campaign Manager owns the end-to-end execution, orchestration, and optimization of integrated campaigns focused on generating, capturing, and converting net new demand and driving pipeline and bookings with Revenue partners. You operate as the central hub for your campaigns, responsible for synthesizing strategy into a cohesive multi-channel journey. You are accountable for measuring performance against funnel targets and championing a resilient, test-and-learn approach for continuous improvement. You bring judgment and autonomy to your role, making decisions within your campaign scope while contributing to how the broader function operates.

Responsibilities

Own the full execution lifecycle of assigned integrated campaigns, managing timelines, dependencies, and quality; Serve as the central hub for campaigns, managing cross-functional dependencies and timelines; Drive creation of comprehensive campaign briefs ensuring strategic alignment with PMM, Content, Brand, and Revenue teams; Own campaign performance management against funnel targets (leads, MQLs, IOs); Rigorously measure campaign performance, communicate results to key stakeholders, and derive actionable insights; Act as the primary operational contact for Sales and SDR teams for assigned campaigns; Participate in team planning and process refinement, sharing learnings and best practices

Requirements

5+ years of experience in demand generation, integrated marketing, or campaign management, with a demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs; Highly collaborative, with the ability to build relationships and influence stakeholders across different teams; Comfortable working with marketing metrics and resilient in iterating based on data; Autonomous, exercising good judgment within campaign scope; Growth mindset embracing a test-and-learn approach; Excellent written and verbal communication skills, capable of presenting complex information clearly; Track record of owning multiple campaigns or programs from planning through optimization; Comfort with marketing technology, analytics platforms, and data-driven decision-making; Experience with cross-functional project management and stakeholder coordination; Ability to manage ambiguity and work effectively amid competing priorities; Organized, detail-oriented approach to execution and documentation

Nice to have

B2B environment experience

Benefits

great benefits; wellness program offerings; company retreats; ability to interact with and learn from leaders in the startup community