Demand Generation Manager

The Demand Generation Manager is responsible for leading demand generation and revenue growth initiatives in the region. The role focuses on converting potential clients (MQLs) through marketing strategies, which may include managing CRM workflows, email campaigns, webinars, or co-marketing initiatives, ensuring effective and tailored communication. This person can be responsible for playing a pivotal role in executing both paid and non-paid marketing campaigns and working closely with sales, content, and product marketing teams to align strategies and achieve revenue goals.

Responsibilities

Revenue Marketing Strategy: Lead the regional revenue marketing strategy, focusing on demand generation, lead nurturing, and converting potential clients into MQLs through non-paid initiatives; CRM Workflow Management: Manage and optimize CRM workflows, ensuring effective communication with leads via email campaigns, chatbots, and other touchpoints; Campaign Oversight: Oversee the execution of marketing campaigns, including co-marketing efforts with partners, webinars, and WhatsApp communication strategies; Webinar & Content Operations: Manage webinars end-to-end, from planning and logistics to communication strategies; Channel Integration & Optimization: Ensure that marketing initiatives across different channels are integrated to provide a seamless experience for potential clients; Data Analysis & Reporting: Analyze campaign performance data using tools like HubSpot and Amplitude; Stakeholder & Agency Management: Maintain strong relationships with key internal stakeholders including sales, product marketing, and martech teams; Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues

Requirements

Expertise in CRM systems (e.g., HubSpot), lead nurturing, segmentation, and customer journey development; Strong understanding of B2B demand generation, including email marketing, webinars, and A/B testing; Proficiency with marketing and analytics tools such as Google Workspace, Amplitude, Salesforce, and HubSpot; Experience in revenue marketing, demand generation, and managing end-to-end campaigns; Strong background in managing multi-channel campaigns; Fluent English is mandatory; Prior experience in Demand Gen in B2B environment and English proficiency are mandatory requirements

Benefits

Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources; Add up to three family members to your plan; Health insurance; Hybrid and remote options; One-time reimbursement to set up home office equipment; Monthly work allowance; Flexible schedule; Minimum of 25 days paid holiday per year with an additional day for each year of tenure (up to 5); Annual holidays including an extra holiday on your birthday; 100% paid parental leave to all new parents; Parents giving birth are eligible for extended leave and a ramp-back period; Career growth platforms and personalized development roadmap; Culture of passionate people, open communication, and belonging