Diagnosis & MKT operation Excellence/ LMKT Lead

Responsible for driving transformation from a product-centric organization into a diagnosis-enabled, patient-centered disease management organization. This role leads three strategic platforms across HBU: Diagnosis Strategy & Diagnostic Ecosystem; Marketing Operation Excellence; Local Marketing (LMKT) Excellence. The role serves as the strategic integrator connecting Brand Team, Medical, Access, Sales, Local Marketing Teams and External Diagnostic Partners, ensuring business strategies are effectively translated into measurable customer impact and sustainable growth.

Responsibilities

Develop and execute the HBU diagnosis strategy; Build strategic partnerships with IVD and diagnostic companies; Drive joint business planning with diagnostic partners; Drive diagnostic evidence generation initiatives; Act as the South LMKT leader to ensure strategy localization and execution; Lead and coordinate the LMKT network nationwide; Collect and consolidate local market insights; Identify successful regional initiatives and develop replication models and toolkits; Support Market Head to establish and continuously improve marketing operating model, governance and execution excellence; Accelerate AI adoption in marketing activities; Drive data-driven decision making; Pilot innovative customer engagement programs

Requirements

Bachelor's degree or above; 8-12+ years pharmaceutical or healthcare industry experience; Minimum 5 years in marketing, sales management, or business leadership roles; Experience leading cross-functional projects; Proven track record in strategy execution and business delivery

Nice to have

Degree in Life Sciences, Medicine, Pharmacy, Healthcare Management or Business; MBA; Experience in Anti-infectives/Diagnostics; Experience in Marketing Excellence; Experience in Regional Marketing Management