Digital Manager

We are looking for a Digital Manager to join the BU1 Digital team, working on a market leading client within the retail sector. Responsible for leading the day-to-day planning, strategy, and optimisation process towards KPIs to deliver client growth, and meeting efficiency targets. The Digital Manager will be self-motivated, able to manage their and their direct reports’ time effectively, operationally proficient and have advanced knowledge of digital channels (Display, YouTube and Online Video) and how they contribute to business objectives.

Responsibilities

Leading the day-to-day planning, strategy, and optimisation process towards KPIs to deliver client growth, and meeting efficiency targets; In-depth digital planning and campaign management expertise; Strong direct response campaign experience working towards a strict cost per conversion target; Create, work to, and forecast accurate media plans, even when targets may change; Strong understanding of other media channels and how it works in conjunction; Strongly process driven, from budget management to brief responses; Collaborate across different markets to deliver digital performance campaigns; Strong reporting acumen with ability to pull reports together and suggest optimisations; Collaborate with Digital Associate Director on innovative digital strategy, from beta tests to data insights; Oversee workflow management and training for direct reports; Share learnings and best practice with the wider digital community; Communication lead with clients, media partners and internal teams; Ability to simplify the complex and reassure clients; Presentations of response to briefs and post campaign analysis reports; Knowledge of comScore, IRIS from IPSOS and Google Ads Reach Planner; Knowledge of Google Ads and trafficking processes

Requirements

Highly motivated, self-starting individual with a passion for Digital Media who can think on their feet and adapt to changing circumstances; Comprehensive experience working in digital at a media agency/media owner/client side; Advanced understanding of digital principles (both DR & performance), paid social, partnerships, paid search, data and analytics; Strong knowledge of the evolving programmatic landscape as it relates to various channels including display, video; Strong knowledge of multiple technology platforms: DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling and adserving; Experience working with ad tech solutions to drive audience segmentation and reporting; Complete understanding of the full CRM process and how 1st party data is collected and used to fuel campaigns; Ability to tell compelling implementation stories; Proven offline understanding, training, and ability to build cross channel strategies; Strong presentation and communication skills with excellent written & verbal English language skills/grammar; Experience of managing and mentoring a team; A positive and passionate approach that motivates the team around you; Independent worker who can own and manage relationships confidently; Drive to execute new ideas and be at the forefront of new industry developments; Exceptional attention to detail; Operationally proficient and advanced knowledge of digital channels (Display, YouTube and Online Video) and how they contribute to business objectives; Knowledge of comScore, IRIS from IPSOS and Google Ads Reach Planner; Knowledge of Google Ads and trafficking processes

Nice to have

Hands-on experience with DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling and adserving

Benefits

Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Learning and development support with opportunities to learn from other teams in the agency; Employee resource groups; Frequent in-office events