Digital Marketing Manager

Exa is building a search engine for the AI era. We are looking for a Digital Marketing Manager to own the channels and surfaces where developers find us and decide to sign up. This is a full-stack growth role. You own paid acquisition, the website and its conversion path, and the technical mechanics of search and answer-engine visibility. You need to be genuinely hands-on in all of them rather than a manager of agencies.

Responsibilities

Own paid channels end to end: search, social, developer-native placements (newsletters, podcasts, communities, sponsorships), budget allocation, creative testing, and channel mix; Own the marketing site as a conversion surface: landing pages, page speed, messaging tests, and the path from first visit to signup; Own the technical side of organic visibility: site architecture, crawlability, schema and structured data, page performance, and the tooling that monitors it; Own the top of the self-serve funnel through to activation handoff: signup flow experiments, friction removal, and the instrumentation to see where developers drop; Own channel-level reporting, the experiment backlog, and the discipline of running tests that produce decisions; Design and deploy AI-powered workflows for creative variants, page builds, keyword and audience research, and reporting

Requirements

4+ years in growth, digital, or performance marketing at a B2B technology company, with hands-on ownership of paid budgets, landing pages, and technical SEO; Deep craft in at least one of the three areas and real working competence in the other two; Credibility marketing to developers: understand why gated whitepapers fail with this audience and what works instead; A track record of experiments that changed a number, with the honesty to tell us which ones failed; Analytics fluency: build your own reporting and know the difference between a lift and a coincidence; Comfort in the build layer: ship a landing page yourself, read the console, and work in whatever the site is built on; A proven AI builder mindset: shipped automations and creative pipelines using LLMs, not just used ChatGPT

Nice to have

Experience at a PLG or self-serve developer product with a free tier; SQL and comfort querying a warehouse directly; Experience with developer-native paid channels and sponsorship buying; Hands-on with the modern web stack (Next.js, Webflow, or similar) and CRO tooling; Early experience with AI answer visibility and how it differs from classic SEO

Benefits

Premium medical, dental, and vision coverage; Monthly wellness benefit; Monthly commuter benefit for SF team; Reimbursement for eligible egg freezing and related medical expenses up to $15,000 lifetime maximum; 16 weeks fully paid parental leave for all new parents; Lunch and dinner served daily; Office stocked with snacks, coffee, and health supplements; Fresh bread from a local bakery every morning; Weekly milk tea deliveries; Monthly picnics; Parties to celebrate the wins; Visa sponsorship for exceptional candidates