Digital Media Planner

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Responsibilities

Assist in planning and executing comprehensive digital media strategies across various channels to meet client objectives; Forecast and implement ad serving and brand safety to ensure effective campaign performance and protecting brand reputation; Collaborate with internal teams (e.g., creative, analytics, client service) to ensure seamless campaign execution and alignment; Analyze performance data, track campaign metrics, and offer data-driven recommendations for continuous optimization; Continuously monitor campaign performance against KPIs, identify areas for improvement, and implement optimization strategies to maximize ROI; Develop and deliver comprehensive campaign performance reports and use historical data and competitive research to identify insights and optimizations; Monitor and manage budgets, ensuring proper allocation and tracking with media vendors; Collaborate with the buying team to guarantee zero-error execution and handle budget adjustments as needed; Oversee invoicing and reconciliation to maintain financial accuracy; Ensure accurate reconciliation, invoicing/billing, and mapping data to our internal media campaign management platform

Requirements

Minimum 3 years' work experience in a planning role; Knowledge along with a passion for digital; Intermediate MS Office skills including Excel and PowerPoint; Experience in developing and implementing analysis and reporting strategies; Project management; ability to manage multiple projects across critical yet often fluctuating deadlines; Result-oriented with strong communication and analytical skills; Ability to work within a fast-paced deadline driven environment; Analytical and problem-solving skills; Strong understanding of the media landscape; Understands business principles and good practice

Nice to have

Experience working at a Media Agency preferable; Experience with new / emerging media, a plus