Digital Product Manager - PNC.com Digital Experience (MarTech)

The Digital Product Manager is responsible for the strategy, evolution, and continuous improvement of digital experiences across PNC.com. This role serves as the product owner for assigned customer journeys and capabilities, partnering closely with business stakeholders, Technology, UX, Content, Marketing, Analytics, and Compliance to identify opportunities, prioritize investments, and deliver measurable customer and business outcomes. The Digital Product Manager leads discovery, facilitates cross-functional collaboration, and ensures solutions are informed by customer insights, business objectives, and data. Supports and executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices. Completes analysis of digital experience trends, and third party requirements as necessary, in support of the development of new and existing digital experiences. Supports business case development. Makes effective recommendations for the development and design of new and existing digital experiences. Supports & manages the development, production, roll-out or promotion of digital experiences. Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Participates in product-specific marketing initiatives. As part of the first line of defense, supports risk management, compliance, and audit needs. Supports business results of recently introduced or existing digital experiences, coordinates reporting, and effectively recommends modifications to improve results.

Responsibilities

Develop and maintain a product experience roadmap aligned to enterprise priorities; Balance customer needs, business objectives, technical feasibility, and regulatory requirements; Continuously identify opportunities to improve customer experience and business outcomes; Lead discovery conversations; Facilitate cross-functional workshops with stakeholders, UX, Technology, Content, and Analytics; Evaluate multiple solution options; Own assigned customer journeys across PNC.com; Advocate for the customer; Use customer feedback, analytics, usability testing, and market research; Define success metrics; Use analytics to prioritize work and measure outcomes; Monitor post-launch performance; Build trusted partnerships; Influence without direct authority; Distinguish operational maintenance work from strategic product improvements; Project manage experience delivery through hand-offs, approvals and oversee the build in a content management system; Continuously improve team processes, governance, and delivery practices; Supports and executes digital strategy across business segments to optimize digital experience; Supports & manages the development, production, roll-out or promotion of digital experiences; Participates in product-specific marketing initiatives; Supports risk management, compliance, and audit needs

Requirements

Business Acumen; Competitive Environment; Data Gathering and Reporting; Design Thinking; Effective Communications; Innovation; Knowledge Of Product Line; Marketing Strategy and Positioning; Product Development Life Cycle; Project Management; Solutions Development; Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience; Bachelors

Nice to have

Agile Web Development; Business Requirements Documentation (BRD); Data Visualization; Digital User Experience; Employee Engagement; IT Architecture; JavaScript; Wireframing; Digital product experience management; Digital Marketing; Marketing Technology; Leveraging Content Management Systems to create customer and business value; Familiarity with Adobe tech stack capabilities including AEM, AJO, CDP, Adobe Target and Workfront

Benefits

medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; robust wellness program with financial incentives; maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year; between 15 to 25 vacation days each year, depending on career level; years of service