Digital Propositions Lead

We're looking for a talented Go-to-Market Propositions Lead to turn our media propositions into commercially successful, sales-ready solutions. Acting as the bridge between proposition strategy and commercial execution, you'll ensure media propositions across online and offline channels are clearly positioned, compellingly packaged, and successfully activated in the market. In this role, you will shape data-backed, value-driven go-to-market strategies, build compelling sales narratives, and translate complex media solutions into simple, actionable offers supported by case studies, measurement frameworks and sales enablement tools. A key focus will be accelerating the commercialisation of our in-store digital screens proposition.

Responsibilities

Shape data-backed, value-driven go-to-market strategies; Build compelling sales narratives; Translate complex media solutions into simple, actionable offers supported by case studies, measurement frameworks and sales enablement tools; Accelerate the commercialisation of the in-store digital screens proposition; Ensure media propositions across online and offline channels are clearly positioned, compellingly packaged, and successfully activated in the market; Work in close partnership with Digital and Offline Media Proposition Leads, Sales teams, and wider internal stakeholders; Drive client adoption across the full media portfolio

Requirements

Strong experience in media sales, ideally involving integrated media solutions or media packages; Strong experience working within or closely with media agencies, or a background in a media agency environment, with a deep understanding of how agencies plan, buy, and evaluate media; Deep understanding of retail media, media planning, in-store digital signage, online channels, and shopper insights; Proven experience developing and executing go-to-market strategies; Strong commercial mindset with the ability to influence and support sales performance; Experience working cross-functionally on complex, multi-stakeholder projects; Ability to simplify complexity through structured, strategic thinking; Comfortable translating solutions into compelling sales narratives, decks, and enablement materials; Czech: Advanced (C1) required to negotiate and manage relationships with local clients; English: Advanced (C1) required for communication with stakeholders, international team and internal team collaboration

Nice to have

Experience with measurement frameworks, case studies, and evaluating performance

Benefits

Comprehensive rewards package; Flexible working hours; Birthday off; Life assurance of 2x annual basic salary; Accident/disability cover of 2x annual basic salary, fully funded by dunnhumby through Generali; Monthly pension contribution of CZK 2,000 per employee; Confidential employee assistance with up to six professional sessions covering wellbeing, family, financial and legal matters; Access to the dh Wellness Hub; Lunch vouchers; Long service awards; Talent Scout referral programme; 25 days' holiday plus public holidays and loyalty days; Agile working opportunities