Director, Client Lead GOC

The Client Lead is responsible for owning senior client relationships for priority TOP clients, acting as the main planning partner and primary point of contact in LATAM for global and regional client teams. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

Act as the senior planning lead and strategic partner for global and multi-market clients, ensuring media planning excellence aligned with client business objectives; Drive client outcome growth through performance-led planning principles, data-informed audience insights, optimisation thinking and advanced analytical perspectives; Serve as a subject-matter expert across multiple channels and planning practices; Provide strategic guidance on the optimal use of media products, services and solutions; Act as a trusted advisor to senior client stakeholders and nurture long-term relationships; Lead senior-level planning discussions across multiple stakeholders; Define and oversee planning-level KPIs, governance frameworks and planning processes; Champion a data-driven planning culture in partnership with analytics and data science teams; Develop high-level growth and commercial planning perspectives for assigned clients or portfolios; Represent the planning discipline in senior client meetings; Own the senior client engagement cadence from a planning perspective; Identify capability gaps within media planning teams and define actions to address them; Own the development and long-term evolution of the Media Planning discipline within the LATAM GOC; Provide leadership and oversight for planning talent, including coaching and career progression; Build and maintain planning governance, including methodologies, templates and quality assurance standards; Operate within a complex, matrixed organizational environment, providing leadership through influence; Collaborate with client leadership, activation leads and regional stakeholders; Act as a senior counterpart to Activation Directors and Leads; Utilize advanced data analytics to guide optimization strategies ensuring maximum ROI; Stay ahead of media and technology trends, providing guidance on emerging opportunities and threats

Requirements

12+ years of experience in paid media, strategy, retail, or consulting, including senior roles requiring leadership and accountability for teams and stakeholders; Expertise in digital media, adtech, martech and data platforms; Proven track record of managing complex, multi-market accounts where you've delivered measurable business outcomes; Deep knowledge of multi-practice area/industry usage and trends, and how it impacts customer businesses; Ability to communicate in a way that is highly persuasive, engaging and comprehensive (written and verbal); Fluent in different types of media strategy and understands that the road to strong brand is paved with performance marketing principles at the core; Sophisticated understanding of the media investment, ad tech and agency ecosystem; Experience overseeing technology and/or operations transformation programs; Ability to tell complex narratives in a simple and compelling way; Passion for digital and data, well versed on the latest global advancements and dynamics; Ability to lead through influence, demonstrating strong interpersonal skills, empathy and credibility across seniority levels; Demonstrated experience owning and leading senior client planning relationships across large, complex, and matrixed client teams; Proven capability leadership: building a planning team, hiring for defined profiles, and developing a discipline at scale, including people development, performance management and succession planning