Director, HCP Marketing

The Director of HCP Marketing will play a leading role in executing the launch for Replimune’s first product, RP1. Reporting to the Executive Director of Marketing, this role is responsible for creating and executing the tactical marketing plans for RP1 in PD-1 failed Melanoma. This person will help build the campaign and launch plan to ensure commercial success for RP1. This position is based in Replimune’s Woburn office and welcomes hybrid work.

Responsibilities

Lead RP1 HCP marketing, working with a cross functional launch team to develop and execute the marketing strategies for the initial launch of RP1 in PD-1 failed melanoma; Identifies and seeks input from internal and external experts (KOLs, Patients, Caregivers, & Advocacy groups) to ensure tactical plans achieve the highest ROI possible; Manages commercial advisory board meetings to ensure insights are gathered to inform success of launch and adapt as necessary in the post approval setting; Develop actionable launch initiatives along with KPIs to measure their performance; Collaborates and plays a leading role in the annual strategic brand plan and tactical plan; Establish effective partnerships cross functionally including insights & analytics, medical affairs, R&D, market access, regulatory, operations, and others; Lead contact for HCP AOR, campaign development, and personal and non-personal strategies; Manage agency relationships and budgets that effectively achieve desired goals balanced with financial objectives of the broader commercial organization; Ensure compliance with corporate policies and procedures, as well as US healthcare laws and regulations; Perform other duties as assigned

Requirements

Bachelor's Degree; Equivalent life science career experience accepted; 10+ years' experience in marketing, sales, or other commercial roles in the life sciences industry, directly or as agency partner in strategic and operational role; Launch experience in oncology or specialty care products is required; Strong written and verbal communication skills; Strong presentation skills appropriate to senior stakeholders; Ability to lead, collaborate and influence cross-functional teams within an organization; Flexible, adaptable, diplomatic, and able to effectively deal with ambiguity and solve problems through innovative thinking; Possesses a good blend of strategic and operational experience with the ability to see the big picture and strong attention to detail; Ability to conduct business travel outside Massachusetts approximately 10-25% of time

Nice to have

MBA or advanced degree preferred; 2-3+ years working in oncology solid tumors or other related specialty areas; skin cancer experience a plus

Benefits

Annual performance incentive bonus; new hire equity; ongoing performance-based equity; medical, dental, and vision insurance; 401k match; flexible time off; paid holidays including year-end shutdown