Director, Head of Demand Generation

We are seeking a Head of Demand Generation to own our full revenue marketing engine and lead our demand generation and digital marketing initiatives globally. Reporting directly to the Chief Marketing Officer, you’ll be an integral member of the marketing leadership team. You’ll oversee our global demand programs (campaigns, paid/digital, field, ABM, email and more). You will collaborate closely with our cross-functional teams to create and execute high-impact strategies that drive pipeline growth, revenue, and brand equity within new and existing business.

Responsibilities

Owning the comprehensive demand generation strategy, execution and results in alignment with company priorities, roadmap and target audience; Leading, implementing and scaling demand generation programs across paid media and digital, field and events, webinars, ABM and more; Implementing a data-driven approach to identify and target high-quality leads and along with upsell opportunities, nurture them through the funnel, and drive sustainable conversions while increasing lifetime value; Creating and implementing multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas; Expanding Addepar brand recognition across new and existing client segments, geographies, and personas; Creating, implementing, and overseeing events and conference strategy; Managing and allocating budgets across digital marketing and web channels; Measuring and analyzing performance with robust KPI tracking and analytics; Building, leading and mentoring a team of talented marketing professionals

Requirements

10+ years of experience in demand generation role, with a proven track record of driving revenue growth in a B2B SaaS environment; Experience building a demand generation function and team, not only implementing from an established playbook; Extensive experience with digital marketing channels, including paid search, social media, email marketing, content marketing, and display advertising; Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities; Strong experience in leading industry and hosted event and conference strategies as key components of the overall marketing and brand-building effort; Experience leading high-performing teams, with a demonstrated ability to build a culture that balances innovation with results-driven execution; Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship

Nice to have

Financial services experience; Experience marketing into the financial services vertical

Benefits

Bonus; Equity; Benefits