Director, Influencer & Affiliate Marketing

BiOptimizers exist to help people go from baseline health to peak biological performance. We develop science-backed supplements and wellness tools that deliver measurable results. As a remote-first company, our globally distributed team focuses on clarity, autonomy, and operational excellence. Every role is designed to support the health and performance of both our customers and our organization. The Director, Influencer & Affiliate Marketing owns the performance and growth of BIOptimizers' creator partnerships program. This is not a traditional influencer marketing role focused primarily on impressions, engagement, or brand awareness. Success is measured by your ability to build a scalable creator ecosystem that generates profitable customer acquisition while establishing long-term partnerships that become strategic assets for the business. You will own a significant annual influencer budget, recruit and develop high-performing creator relationships, negotiate commercial partnerships, build scalable ambassador systems, and continually improve campaign performance through data-driven decision making.

Responsibilities

Own and optimize a $500,000+ annual influencer marketing budget while achieving or exceeding a minimum 1.7x last-click Return on Ad Spend (ROAS) and doubling annual revenue from 2026 vs 2027; Develop profitable creator acquisition strategies across TikTok, Instagram, YouTube, Podcasts, email sponsorships, websites, newsletters, and emerging channels; Negotiate high-value creator partnerships that maximize licensing rights, paid usage rights, Meta advertising permissions, multi-channel deliverables, affiliate opportunities, and long-term ROI; Work closely with Paid Media to activate creator content through Meta advertising; Recruit, activate, and grow an ambassador community of 500+ active commission-based and hybrid creators; Develop scalable recruiting systems and build direct relationships with creators and creator representatives; Transform product positioning and campaign objectives into creator briefs that generate high-performing, conversion-focused content; Expand creator relationships into omni-channel partnerships including email, YouTube, websites, podcasts, paid advertising, affiliate promotions, licensing rights, and future product launches; Measure success through revenue, contribution margin, ROAS, creator productivity, customer acquisition, and long-term partnership value; Analyze campaign performance, track creator performance, and present structured business updates; Design repeatable recruiting, onboarding, communication, reporting, and partnership management systems; Leverage AI, automation, and modern software platforms to improve productivity and operational efficiency; Help define future hiring needs and mentor coordinators, interns, or junior team members

Requirements

7-10 years of experience leading influencer marketing, creator partnerships, affiliate marketing, or performance partnerships for high-growth supplement, wellness, nutrition, fitness, or CPG brands; Demonstrated success managing influencer marketing budgets of $500,000+ annually; Proven experience building and scaling ambassador programs with 250–500+ active creators; Track record of driving measurable business growth through influencer marketing with a strong understanding of revenue, profitability, and attribution; Experience negotiating creator contracts, licensing rights, usage rights, affiliate agreements, commission structures, and long-term partnership agreements; Experience managing creator relationships directly rather than relying primarily on influencer agencies; Strong understanding of performance marketing concepts including last-click attribution, paid amplification, Meta advertising, and customer acquisition; Experience using influencer management platforms such as GRIN, CreatorIQ, Aspire, Modash, Upfluence, or equivalent software; Experience working closely with Paid Media, Creative, CRM, Product Marketing, and Analytics teams; Excellent negotiation, communication, and relationship-building skills

Nice to have

Experience scaling influencer programs beyond 500 active creators; Experience building ambassador or affiliate communities using Slack, Discord, Facebook Groups, Circle, or similar platforms; Experience activating creator content through paid social advertising; Experience leveraging AI tools such as ChatGPT, Claude, or equivalent platforms to improve recruiting, reporting, communication, and workflow efficiency; Experience within subscription or direct-to-consumer (DTC) e-commerce businesses

Benefits

Fully remote position; Flexible work arrangements across time zones