Director of Product - Montreal

Small Door is membership-based veterinary care designed with human standards that is better for pets, pet parents, and veterinarians alike. Through our membership model, we deliver exceptional care, 24/7 telemedicine, transparent pricing, and modern hospitality in thoughtfully designed, stress-free spaces. This role will play an important part in shaping the next chapter of our combined organization and advancing our shared mission to transform veterinary care.

Responsibilities

Own the consumer product portfolio end to end — website, mobile app, booking, membership management, practice extension, telehealth, pharmacy/refill — from discovery and specs through QA, rollout, and post-launch measurement; Lead product workstreams for the integration of our newly combined practice groups: systems and product reconciliation, integration roadmap, and day-to-day coordination with the incoming product and ops teams; Own the what and the why for the product, partnering with technology leadership — who own the how — to co-own the when, and collaborate with them to establish engineering prioritization frameworks; Drive monetization and conversion: design, ship, and analyze pricing, packaging, and funnel experiments; own upgrade paths from pay-as-you-go to membership; Own the marketing website: ship pages and changes directly (AI-assisted React stack), run new-practice landing pages and lead capture, and partner with marketing on SEO and web performance; Build staff-facing product with ops, medical, and member-experience leadership: internal PMS tooling, AI-assisted workflow automation, intake and auditing systems — including judgment calls on medically sensitive automation; Be your own analyst: SQL against production data, FullStory funnels, experiment statistics; co-run the data-intake and BI prioritization process with the data team; Partner with the technology team to co-own vendor relationships (PMS, AI scribe, voice AI), covering evaluations and contract renewals; Run the product operating cadence: roadmap reviews, launch comms and ops memos, practice-facing office hours, and the cross-functional strategy forum; Work as a partner to the engineering team throughout the SDLC, from ideation through delivery and support

Requirements

A senior, hands-on 'builder PM' — someone who ships working prototypes (and some production web code) with AI tools for user acceptance purposes, does their own QA, and runs their own analysis rather than routing everything through engineering and data; Someone who treats technology as a peer function, not a resource pool: you own the product and its functional direction, you do not own engineering’s time. You have a track record of working shoulder to shoulder with engineering leadership as equals with separate perspectives and a shared goal; AI-native by default: you use AI coding and analysis tools daily — that leverage is how one person covers this scope; A strong writer: POV memos, one-pagers with quantified impact models, exec-ready shareouts; Comfortable operating inside a clinical business: you can negotiate workflows with doctors, nurses, and practice managers, and you know when automation needs a human in the loop; Fluent in experimentation: you can design an A/B/n test, catch a randomization bug, and make a ship/revert call from the data; You must be proficient in English, as the practices and teams you support are based in the United States and require communication in English. This requirement is specific to the Quebec market.

Nice to have

Multi-site consumer services or healthcare background; M&A and integration exposure; familiarity with our stack (Braze, FullStory, LaunchDarkly, Vetspire)

Benefits

Competitive salary; Equity ownership; Health, dental + vision insurance; Upward mobility and growth opportunities; Generous paid-time off, parental leave, and company wide holidays; Growth opportunities; An opportunity to make a real impact on the people around you; A collaborative group of people who live our core values and have your back