Director of Retention & Monetisation

Director of Retention & Monetisation role based in UK HQ London, reporting to the Managing Director, UK. The role owns Repeat Contribution Margin for the UK across Hims and Hers in weight-loss, hair, sexual health and TRT, and sits alongside the two brand Directors of Growth who own new patient acquisition. Impact in the first six months includes a Repeat Contribution Margin baseline, condition-level cost attribution, two or three monetisation levers live with clean reads, and a save programme that survives an incrementality test. The employer is the world's leading consumer healthcare platform, supporting patients across the US, Australia, the UK, Germany, Japan, Spain and Canada. Eucalyptus uses AI-assisted tools in recruitment, but all hiring decisions are made by people.

Responsibilities

Own UK Repeat Contribution Margin, covering repeat revenue and variable cost to serve including retention-linked COGS; Run the monetisation portfolio, including expansion and margin-protection levers; Own churn and save economics, including cancellation saves, reactivation and win-back, and prove incrementality; Own the whole post-purchase journey from activation through to lifetime; Lead a condition-level retention team of four; Direct central and shared functions (CRM, Patient Support, Clinical Ops, Clinical Outcomes, Product) without managing them; Surface, prioritise and win the product roadmap

Requirements

10-12 years of experience across D2C brands running P&Ls and owning commercial targets; Has owned a repeat-revenue or contribution-margin number in a subscription or repeat-purchase consumer business; Has built a monetisation portfolio, including pricing and packaging, upsell and cross-sell, plan structures and loyalty; Commercially and analytically rigorous on cost side, with understanding of contribution margin and experience with imperfect cost attribution; Holds a hard line on incrementality; Has delivered through functions not managed (CRM, support, ops, clinical, product); Has led and built a small senior team; Operates at pace in ambiguity and brings own point of view

Nice to have

Healthcare or another regulated, trust-based consumer category; Experience across more than one market, including Germany or EMEA-wide weight-loss retention