Director, Partnership Marketing, UFC & ZB

TKO is seeking a Director of Partnership Marketing to join our Global Partnerships team, assigned with managing and executing UFC & Zuffa Boxing brand partnerships. This executive will ensure a best-in-class partnership marketing experience for our top-tier brand partners, serving as a true consultative resource that will drive partner objectives. This person will have a proven track record of overseeing a team that manages the day-to-day relationships of brand partners including all programs and platform execution, strategy, planning, and creative development across departments. Further, the position requires a commercially minded individual that has experience generating revenue via renewing partnerships and developing integrated upsell and cross sell opportunities.

Responsibilities

Lead the end-to-end management of commercial partnerships for UFC & Zuffa Boxing to deliver on partner’s brand and business goals; Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise; Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead; Act as on-site partnership lead at WWE events, including oversight of experiential integrations and partner experiences; Build and develop relationships with brand partner contacts, including client hosting at UFC & Zuffa Boxing events; Drive revenue by leading all renewals, upsells, and cross-sells for UFC & Zuffa Boxing while unlocking new revenue opportunities across the TKO enterprise; Support VP in developing a high-performing consultative, insight-driven strategic marketing team; Champion a culture of innovation, thought leadership, and proactive partner management; Manage and mentor a high-performing team of strategists and cross-functional contributors

Requirements

8+ years of experience in marketing strategy, consulting, commercial operations, or corporate development; Demonstrated success in leading cross-functional strategic initiatives and driving organizational change; Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models; Strong commercial acumen, with proven experience negotiating and renewing long-term partnerships; Exceptional executive communication and stakeholder management skills; Experience building and mentoring high-performing teams; Bachelor’s degree in Business, Marketing, Economics, or related field required

Nice to have

Experience in sports, entertainment, or media; MBA or equivalent advanced degree