Director, Product Marketing

We are seeking a Director, Product Marketing to help shape and drive the global product marketing strategy for a new IP from 31st Union that will build from development through launch and live service title. This is a senior leadership role within a growing Marketing team at 2K. The role reports to the Head of Marketing and requires a hybrid work environment (onsite 3 days a week) out of Los Angeles CA, Novato CA or Seattle, WA office locations.

Responsibilities

Partner with the Head of Marketing to develop and drive new IP's global product marketing strategy from development through launch and live service; Serve as a trusted strategic delegate for the Head of Marketing, independently representing Global Marketing across key cross-functional initiatives; Develop and drive global campaign strategy, translating new IP's positioning and player promise into compelling marketing programs across reveal, launch, and live service; Translate consumer research, player behavior, competitive intelligence, and market dynamics into actionable product and marketing recommendations; Partner closely with Development and Product to ensure new IP's positioning and player promise are manifested in the game experience; Help shape new IP's live-service strategy, connecting acquisition, engagement, retention, community, content, and lifecycle marketing; Develop and confidently present clear strategies and recommendations that simplify complex challenges and drive decisions; Lead, mentor, and develop the Product Marketing team, raising the bar for strategic thinking, presentation skills, communication, and execution; Build alignment across Development Team, Creative, Insights, Product Team, Community, PR, Commercial, and other publishing disciplines; Proactively identify strategic gaps and independently drive complex initiatives from ambiguity through execution; Partner with Creative and Development to guide the development of key marketing assets, including trailers, gameplay capture, key art, product messaging, store presence, and other player-facing materials

Requirements

10+ years of experience in Product Marketing, Franchise Marketing, Product Management, Brand Marketing, or related consumer-facing disciplines, including meaningful leadership experience; Significant experience marketing free-to-play and/or live-service games, ideally within the shooter or competitive multiplayer category, with a strong understanding of player acquisition, engagement, retention, content cadence, community, and lifecycle marketing; Demonstrated experience developing positioning, audience strategy, value propositions, and go-to-market strategies for large-scale consumer products; Experience partnering directly with game development or product teams and influencing decisions through consumer and market insight; Strong strategic leadership with the ability to connect consumer, product, market, and business realities into clear direction; Deep understanding of games, player behavior, and the competitive landscape, with the ability to evaluate how game systems, progression, social dynamics, and design decisions influence player motivation and market potential; Exceptional written, verbal, and executive presentation skills, with the ability to simplify complexity and confidently influence senior leaders; Strong judgment and ownership, with demonstrated ability to make sound decisions with incomplete information and operate with significant autonomy; Experience managing, mentoring, and developing high-performing marketers, with a passion for making the people around you better; Proven ability to lead across highly matrixed, cross-functional organizations through influence rather than authority; High standards for quality and execution, with the ability to move seamlessly from strategy to getting the work done

Nice to have

Experience marketing AAA, premium, free-to-play shooters or competitive multiplayer games at global scale, particularly across PC and console; Experience taking a new IP or live-service game from development through launch and ongoing operations; Experience developing global marketing strategies across PC and console; Deep familiarity with competitive multiplayer games, player behavior, and the evolving live-service market; Experience with consumer research, audience segmentation, competitive analysis, and translating insights into product strategy; Experience working with first-party platforms and strategic gaming partners; Genuine curiosity about why players choose the games they play, why they keep playing them, and what makes a new experience worthy of their time; Deep personal engagement with games and gaming culture, with broad knowledge of genres, competitive ecosystems, player communities, and the evolving market

Benefits

Medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; Paid vacation time (15 to 25 days) or eligibility for the Company's discretionary time off program; Up to 10 paid sick days per calendar year; Paid parental and compassionate leave; Wellbeing programs for mental health and other wellness support; Family planning support through Maven; Commuter benefits; Reimbursements for fitness-related expenses; Eligibility for bonus and/or equity awards; 401(K) plan; Employee Stock Purchase Program