Director, Search & Discoverability

We are looking for a Director of Search & Discoverability to own the strategy and operations for this critical and evolving point in the customer decision journey. In this role, you'll oversee search and discoverability end to end—accountable for both strategy and execution, across SEO & AEO, and every input that drives them, including broader search surfaces like YouTube, Reddit and other forums, and emerging discovery channels.

Responsibilities

Develop the strategy and roadmap for search and discoverability across all surfaces, spanning SEO, AEO, YouTube, forums like Reddit, and emerging discovery channels; Own the full set of inputs that drive organic performance—technical, content, architecture, structured data, brand, and more; Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization; Build and own search measurement and data in partnership with Data and Finance, including rankings, share of voice, traffic quality, conversion, and attribution mapping; Oversee agency partners and build the Search & Discoverability org; Collaborate deeply with product and engineering teams to inform the roadmap, improve site and signal quality, and build the tracking and infrastructure that search programs depend on; Partner with cross-functionally to set shared objectives, align on learning agendas, and drive accountability against measurable business growth; Evaluate query-level, surface-level, and content-level insights to guide optimization, product decisions, and resource investment—and ultimately drive improved customer outcomes; Lead cross-functional reviews, planning cycles, and post-mortems to ensure the organization has clear visibility into results and is operating strategically; Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results; Stay current with search trends, algorithm and answer-engine shifts, and platform capabilities to regularly innovate and identify new opportunities for reach and efficiency

Requirements

10+ years of experience in search, SEO/AEO and organic growth; A proven track record of building and scaling search programs across multiple surfaces that drive measurable business outcomes; Highly innovative and have experience pushing boundaries and finding unique and custom ways to solve problems; A relentless focus on measurable impact and driving real, rapid and sustainable business growth; Demonstrated expertise across the inputs that drive search and discoverability outcomes — technical SEO, content strategy, structured data, authority building, and answer-engine optimization — plus fluency with newer discovery surfaces like YouTube and community platforms; Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations; Experience informing product decisions and partnering closely with product and engineering teams to ship against a shared roadmap with measurable results; A genuine obsession with the customer and a habit of grounding every decision in how and where people find answers and information; A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence; Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams; A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities

Nice to have

Experience within a consumer marketplace

Benefits

Comprehensive medical, dental, vision, life, and disability coverage; No cost access to therapy through the Grow platform (available to US employees); Retirement savings programs and equity opportunities; Flexible Time Off, Paid Holidays & Winter Break; Up to 18 weeks of paid parental leave and a new child stipend; Dedicated weekly flexible time for self care; Annual stipend to support personal wellbeing and professional growth; Pre tax commuter benefits; Support for home workspace plus meal benefits; Wellness memberships, virtual care, pet insurance discounts, and global travel assistance