Director, SEO

The Director, SEO is the day to day leader for all SEO and Generative Search Optimization (GSO) activities across an agency client portfolio. You provide attentive oversight of assigned client accounts, direct a talented team of search marketing specialists, and serve as the subject matter expert and primary point of contact for all things organic search and GSO for your agency teams. You will achieve client outcomes by leading the right strategies, developing POVs, providing thought leadership at the account level, and driving innovation in execution.

Responsibilities

Develop a strong understanding of each client's products, competition, industry, marketing goals, and KPIs, and translate that into SEO and GSO strategies that drive measurable business performance; Serve as the subject matter expert across the full SEO discipline; Lead Generative Search Optimization activities; Support new business pitches by contributing SEO and GSO strategy, capabilities content, and POVs; Drive growth across the client portfolio by actively identifying upsell, cross sell, and integration opportunities; Lead a team of SEO specialists across all levels; Contribute to the development of new product offerings and practice innovations

Requirements

Minimum 6+ years of relevant Organic Search experience with a track record of leading SEO initiatives and growth for large scale clients, ideally at an agency; Hands on experience in organic strategies, processes, analytics, and cross discipline collaboration, with a clear history of exceeding client goals and KPIs; Working fluency in Generative Search Optimization, understanding how LLMs surface, cite, and recommend brands, and how to influence those signals; Strong knowledge of the integration points of Organic and Paid Search; Comfort managing and solving complex technical SEO challenges, with working knowledge of web standards (HTML, CSS, JavaScript), enterprise CMS platforms, structured data, and their SEO implications; Proven experience with site side analytics platforms (Google Analytics suite, Adobe Analytics) and modern SEO tooling; Prior experience managing and growing a team, including training, mentoring, and developing junior members; Proven contribution to new business pitches and to growing existing accounts, including building scopes, capacity estimates, and commercial proposals; Ability to think strategically and drive solid results, and to influence cross functional and matrixed teams through partnership and clear communication; Excellent verbal and written communication, exceptional organizational skills, multi tasking ability, and attention to detail; Proficiency with Microsoft Office (Excel, Word, PowerPoint); Passion for SEO, the future of search marketing, and how it fits into the larger digital, media, and brand strategy

Nice to have

SEM or Paid Search experience an asset; Experience with Conversion Rate Optimization and/or Testing (A/B, MVT) a plus

Benefits

competitive medical; group retirement plans; vision insurance; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days